JR Technologies partners with IAG Loyalty for multi-product retailing
Aer Lingus will be the first IAG airline to deploy JR Technologies' Aerostream retailing platform
JR Technologies has extended its collaboration with IAG Group by partnering with IAG Loyalty (IAGL), the company behind global loyalty currency Avios, to offer a comprehensive, simplified loyalty booking solution, including one of the airline industry’s first multi-product shopping carts with loyalty currency, and cash settlement capability.
Leveraging JR Technologies’ Aerostream platform, the technology enables passengers and members to earn and redeem Avios on each product in their cart, including flights, hotels, and ancillary products, all within the same transaction. Additionally, passengers and members have the option to pay for individual products with cash, the Avios currency or a combination of both. IAGL also uses the Aerostream Offer Management platform for its hotel and car rental products.
“We came to JR Technologies because of their work with IATA and because they are the most credible solutions provider to partner with us on our path toward NDC and One Order retailing,” said Stephen Scott, Chief Product & Data Officer of IAGL in a recent statement. “Aerostream’s innovative multi-product shopping cart has enhanced our customers’ booking experience and created stronger engagement as a result. This also aligns with the priorities of our launch airline, Aer Lingus.”
Aerostream’s Offer Management solution provides hotel and car rental inventory, while the platform’s Order Management solution provides retailing services (including the multi-product shopping basket), an ancillary rules management console and analytical tools. Plans include adding flights to the multi-product IAGL offering via Aer Lingus.
The Aerostream platform has also been deployed with British Airways, another airline in the Avios ecosystem. Future deployments include direct passenger/member access via IAGL’s white-label B2C application across other airlines utilizing the Avios loyalty currency.
