June 25 2018  |  Food & Beverage

United adds maple wafers to snack rotation

By Rachel Debling

Byrd Cookie Company is business that is certified as woman-owned by the Women's Business Enterprise National Council

Byrd Cookie Company has created an exclusive new flavor for United Airline's complimentary snack rotation which will be offered to passengers on domestic flights departing before 9:45 a.m.

According to a release from the airline, maple is gaining popularity among snackers with "many heralding it as the 'next pumpkin spice.'"

"We know that maple is an increasingly appealing flavor, and we are always looking for ways to capitalize on trends in taste buds," Vice President of Catering Operations Charlean Gmunder said in the same release. "We are excited to offer our customers a light, crisp snack that is created by a woman-owned bakery."

Byrd Cookie Company CEO Stephanie Lindley also commented: "We created this cookie using only the finest ingredients, and we continue to bake in small batches so that we can consistently deliver high-quality confections."

The cookie will be replacing the airline's current morning snack, the Stroopwafel, which will remain an option on flights departing Europe prior to 9:30 a.m. The custom recipe juxtaposes rich butter, sweet maple and a pinch of salt, and the cookie itself is a version of the benne wafer the Byrd Cookie Company has been baking for nearly 70 years.

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