January 4 2019  |  Events

WTCE to highlight the latest in onboard beverages

By Rachel Debling


Whether you call it "soda" or "pop," sweetened and flavored beverages are having their time in the sun, says the WTCE

A surge in customer demand for more and healthier beverage options are driving airlines, rail companies and cruise lines to expand their onboard drink selection, according to organizers of the World Travel Catering & Onboard Services Expo.

Forty percent of VIP visitors attending the event, running from April 2 to 4 in Hamburg, are on the lookout for new beverages to serve their guests, and the increased interest has prompted show officials to feature a new Beverages Pavilion at this year's event.

Many companies participating in the new drink-focused section will be showcasing bottled waters and soft drink alternatives, including:

- MeMento srl: Distilled Mediterranean-scented aromatic waters
- Radnor Hills: Spring waters and soft drinks
- Fentimans: Natural botanical drinks
- Folkington's: Natural citrus and floral mixers
- Bless International Group Limited: Cold-pressed juices, such as its R54 Eye Protector Juice

Alcohol – still an onboard essential, according to the WTCE – will also be featured at more than 20 stands in the pavilion. Some of the brands showcasing their wares include:

- Thistly Cross Cider
- Chateau d’Esclans Whispering Angel
- FBS International

“WTCE presents a premier opportunity for beverage brands looking to break into the travel catering industry and buyers to source new products," said Archana Sharma, Exhibition Director of WTCE, in a statement. "Its co-location with Passenger Technology Solutions, Aircraft Interiors Expo and Passenger Experience Conference completes the line-up for the annual, not-to-be-missed Passenger Experience Week which enables airline, rail and cruise professionals to enhance their passengers’ onboard experience.”

To register for the event or to book a booth, visit WTCE's website.

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