July 9 2018  |  Events

​Crystal Cabin Awards adds Customer Journey category

By Rick Lundstrom

The Crystal Cabin Awards is expanding with the new “Best Customer Journey Experience” category. Submissions can be made online until the end of July.

The new category is aimed both at passenger-focused products such as smartphone apps relating to air travel, and at digital applications that improve product management for airlines. Entries can be lodged online until the end of July.

The new category is running outside the normal entry phase for the Crystal Cabin Award. It will be presented September 24 together with the APEX Awards at the APEX EXPO and Aircraft Interiors Expo Americas in Boston.

The application phase for the other eight categories, traditionally awarded every April at the Aircraft Interiors Expo in Hamburg, will then begin.

“Best Customer Journey Experience” is for all products that help to improve the customer experience journey (inspiration, planning, booking, purchase, pre-trip, departure, in-flight and post-trip) across airline travel categories. It includes technical end-to-end solutions across categories including applications, artificial intelligence, tools, devices, software, programs etc.

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