January 4 2021  |  Airline & Terminal News

New marhaba services launches at TLV

By Rick Lundstrom

marhaba has implemented a number of measures to ensure the safety and wellbeing of customers and agents

The marhaba division of dnata has partnered with Israel-based Laufer Aviation-GHI to offer customers a safe, seamless and worry-free travel experience at another international hub, Ben Gurion International Airport (TLV) in Tel Aviv.

The partnership will see the two companies promote and sell each other's quality services, enabling their customers to conveniently book and enjoy world-class airport hospitality and maximum safety across an extended network of global hubs, including Tel Aviv and Dubai. flydubai, EL AL Israel Airlines and Arkia Israeli Airlines already commenced flights between the two cities, while Etihad Airways announced plans to launch services in March.

Laufer Aviation's meet and assist services in Tel Aviv can be booked on marhabaservices.com along with marhaba's entire global offering. Likewise, Laufer Aviation has started selling a range of marhaba's Meet & Greet and Lounge Services to customers.

Both marhaba and Laufer Aviation have implemented a number of measures to ensure the safety and wellbeing of passengers amid the COVID-19 pandemic. Each Meet & Greet agent has been trained on health and safety protocols, and wears a mask and abides by social distancing guidelines while assisting passengers at the airports. marhaba's lounges offer touchless payment options and frequently undergo increased cleaning and sanitization with specific focus on high-touch surfaces. Senior travellers and their family member can enjoy the services in designated zones.

"We expect both companies' quality services to become increasingly popular as airlines commence direct flights between our Dubai base and Tel Aviv,” said Shahab Al Awadhi, Head of marhaba Global.We stay focused on delivering world-class safety and service excellence for all customers at every stage of their journey."

Elad Levy, Acting CEO Laufer Aviation GHI LTD, added: "We are excited to start this partnership with marhaba and to offer our customers a real value in airport hospitality services in Dubai and all over the world. We are sure that both companies will provide unique services and will grow together as the route between Dubai and Tel Aviv will become more popular now that the peace agreement between the countries has been signed. We are happy to be part of this historic moment and to provide all of our customers our top-quality service both in Tel Aviv and in Dubai."

In Arabic, marhaba means 'welcome' in Arabic. The division was launched in the UAE to help passengers arriving in or departing from Dubai International Airport.

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