November 17 2020  |  Airline & Terminal News

LaTrelle's and Grab take on contactless ordering at IAH

By Jane Hobson

Contactless table-ordering kiosks are available at George Bush Intercontinental Airport

LaTrelle’s has partnered with Grab, airport e-commerce platform developer, to bring innovative Order at Table (OAT) virtual kiosks to the LaTrelle’s owned and operated Hubcap Grill inside George Bush Intercontinental Airport (IAH). The OAT kiosks represent LaTrelle’s ongoing commitment to invest in technology that enhances the customer experience by offering quick, convenient and contactless ways to both order and pay for menu items. The kiosks also mark the first Grab technology implementation in a Houston airport.

Intuitively easy-to-use, Grab’s technology provides visitors to Hubcap Grill with the ability to submit and pay for orders using their own devices — without downloading an app.

A still of the video featuring Hubcap Grill at George Bush Intercontinental Airport

“LaTrelle’s is proactive when it comes to meeting customer needs, whether their concerns are healthy menu options, speed of service, or the new safety precautions brought on by the pandemic," said Cameron James, the Director of Operations at LaTrelle’s Management in the November 17 press release. "Although things have been tough for the travel industry, we chose to invest in these kiosks because we care deeply about our customers. Reducing their stress by promoting social distancing during their restaurant experience is important to us.”

OAT reduces the high-touch aspects of the sit-down dining experience, freeing staff to focus on creating a safe and welcoming atmosphere for which LaTrelle’s owned and operated restaurants are known, said Chris James, LaTrelle’s Business Development Director. "Providing great hospitality, while simultaneously helping both guests and staff to remain safe is a major win for us."

Jeff Livney, Chief Experience Officer at Grab, said, “We’re delighted to be working with our partners at LaTrelle’s on this project. This will build on the success of a partnership that dates back to the launch of Grab with LaTrelle’s at DFW in 2017. This venture will be our first installation at a Houston airport, and it is great to be working with another Houston-based company in our industry to help restore confidence in air travel together.”

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