Eurosport brings interactive excitement to MUC
From May 22 to 29, visitors to MUC will be able to walk into an interactive tennis match played on a 100-square-meter surface. They can also get involved and compete to win exclusive access to the Eurosport Player via a mobile app.
The event began in Terminal 1 on May 22, before the official start of the tournament. Digital pillars on either side of the playing surface realistically generate the sights and sounds of a match between two players.
Visitors can get into the action, too, by using a QR code to download a mobile game. By playing the game, they could win a free pass to the Eurosport Player – Eurosport's live and on-demand media player.
Cornelia Rossmann, the director of Advertising and Media in Munich Airport's Commercial Activities division, said in a statement: "Munich Airport offers brands attention-grabbing and interactive placement opportunities in a high-traffic environment. This potential is impressively demonstrated by the Eurosport campaign, which shows that airport advertising is seen as an important component of the media mix."