December 27 2018  |  Catering

Singapore Airlines expands pre-order globally

By Rick Lundstrom

Singaporean comfort dish Shi Quan Wei Mei are among the main courses available for pre-order

Singapore Airlines announced last week it has expanded its pre-order program to allow passengers traveling in Suites, First Class and Business Class to pick their main course for flights anywhere in the airline’s global network.

The airlines says it is the world’s first airline to roll out the bespoke service on all flights across its network. There are also plans to extend it to Premium Economy Class in the near future.

Following a soft launch in August 2018 for flights to and from North Asia, passengers on in premium cabins can now view the in-flight menu for their flight on the airline’s website, and pre-order main courses.

They may pre-select their meal choices anytime from three weeks before travel up to 24 hours before flight departure.

The new service complements the existing Book the Cook program, which enables passengers in Suites, First Class, Business Class and Premium Economy Class on selected flights to pre-order main courses from a separate menu of up to 68 choices.

Book the Cook features a gourmet main courses that include classic Western-style favorites, healthier wholesome and meatless choices, popular Asian dishes, iconic Singaporean fare and exclusive creations from the airline’s International Culinary Panel of chefs.

SIA extended its Book the Cook service to Premium Economy Class when the cabin was introduced in 2015.

“The response to our soft launch of the new meal pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers travelling across our global network,” Yeoh Phee Teik, Singapore Airlines’ Senior Vice President Customer Experience.

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