December 7 2018  |  Partnerships, Collaborations & Acquisitions

​Global Eagle adds partner for advertising

By Rick Lundstrom

Global Eagle Entertainment Inc. yesterday announced a new collaboration with digital advertising technology leader Inadvia to help maximize airline advertising revenue and reach media budgets.

Inadvia’s technology automates the selling of digital advertising and provides a way to monetize available inventory at the highest price and volume. The platform supports Global Eagle’s media sales team to maximize sell-through rates, streamline media operations and help advertisers better plan, buy, optimize and target their campaigns. Global Eagle will bring this advertising technology to the airline market in early 2019, with plans to extend it to other key mobility markets thereafter.

“Digital advertising is now the largest ad market in the world, with video ads achieving steep growth and premium rates. As the majority of U.S. digital video advertising is now bought programmatically, our collaboration with Inadvia is instrumental in helping us monetize advertising more intelligently and solve key technical hurdles for our airline customers,” said Global Eagle Senior Vice President Aviation Alexis Steinman.

“We are delighted to be able to work with the team at Global Eagle and its partners to maximize the advertising opportunity their world-class platforms offer. Working together, we know our programmatic advertising solution will be the perfect fit for Global Eagle’s Inflight Entertainment and Connectivity (IFEC) platforms going forward,” said Matthew Blay, Director, Inadvia. “Demonstrating a credible and scalable way to effectively monetize platforms is crucial for the future success of IFEC, and Global Eagle has firmly placed itself as one of the forerunners in this regard.”

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