Southwest offers free movies on Wi-Fi-enabled fleet
Southwest Airlines has announced it will offer free movies on all Wi-Fi-enabled aircraft, estimating that most customers will be able to enjoy the enhanced IFE experience by the end of the week.
This is the latest in a series of IFE and connectivity improvements the airline has released this year, with free messaging being offered on select flights beginning last month and the announcement of a partnership with iHeartRadio® in May.
"The onboard experience is one of the most important elements of a customer's journey with us," said Ryan Green, Vice President and Chief Marketing Officer at Southwest Airlines, in a November 1 statement. "Our research shows that a positive experience on board the aircraft can greatly influence the decision to come back to Southwest. We listened to our customers and are enhancing our already award-winning experience."
Passengers can access the onboard entertainment options through their own personal device via the Southwest mobile app (available for iOS in the App Store and for Android in the Google Play Store). It is not necessary to purchase Wi-Fi in order to use the free inflight entertainment on board.