Immfly combines food sampling and inflight gaming
As part of the inflight campaign, passengers can play the "Lemonade Game", created by Font Vella Levité, for a chance to win a flight for two or access to entertainment channels included in the airline's onboard platform. Samples of the lemonade-flavored beverage, produced by Danone, are also included as part of the project.
Ramón Rodríguez, Brand Sales Manager at Immfly, said in a statement from the company: “If a brand wants to surprise and ensure their investment in actions with a real positive impact, the environment of an airplane is ideal for its captivation, innovation and level of disruption."
Immfly notes that onboard advertising is an attractive branding option, stating: "The retention rate of advertising onboard is 79%, the highest of all media, and onboard advertising generates more than 25% of positive impact on the purchase intention, according to Media Life Magazine."
This isn't the first time that Immfly has worked on campaigns with well-known brands. Other companies it has previously partnered with include Rakuten, American Express, Volvo and Mondelez.