Snackbox To Go embraces WTCE 2025 as a hub for innovation and global collaboration
The Snackbox To Go booth at WTCE 2025
At WTCE earlier this month, Snackbox To Go reaffirmed its commitment to innovation and global collaboration in the airline catering industry.
Kees Verschuure, Sales Director at Snackbox To Go, highlighted the significance of the event during an interview with PAX International.
“WTCE is an essential platform for us. It offers opportunities to connect with industry leaders, showcase our latest offerings and gather insights that drive our product development,” Verschuure says, adding that it allows colleagues, customers and airlines the opportunity to see that Snackbox To Go can offer more than just incredible fries.
“The global nature of WTCE allows us to engage with a diverse array of partners and clients,” Verschuure noted. “It is a hub of ideas and cultures, which is invaluable for our company operating in the international aviation sector.”
Ahead of this year’s event, the company unveiled its new customizable breakfast box, designed to provide airlines with flexible, high-quality meal options tailored to diverse passenger preferences. This initiative aligns with Snackbox’s broader strategy to enhance the inflight experience through personalized and convenient solutions.
“Our customizable breakfast box is a response to the evolving needs of both airlines and passengers,” Verschuure says. “By offering a range of options, we empower airlines to deliver meals that resonate with its brand and meet specific dietary requirements.”
In addition to product innovation, Snackbox To Go emphasized its commitment to sustainability and ethical sourcing as part of its Personalized Product Selector on the updated website.
“We continue to explore partnerships and practices that minimize environmental impact while maintaining the product quality that gave us the reputation for the best fries in the sky,” Verschuure notes.
As Snackbox To Go looks ahead, Verschuure says the insights and connections gained at WTCE 2025 will inform its ongoing efforts to innovate and adapt in a dynamic industry landscape.
