Novel Foods brings indulgence to WTCE with innovative travel snack solutions
The Indulge Smokehouse BBQ Crunchy Corn Nibbles
Novel Foods is showcasing its two dynamic brands at WTCE, Indulge and Primadeli, each tailored for airlines, rail operators, cruise lines and travel retail.
Novel Foods purpose is to transform everyday snacking into a healthy, joyful experience for all. This commitment drives both Indulge, its allergen-free Crunchy Corn Nibbles, and Primadeli, offering Authentic Italian Bread Bites, dips and spreads inspired by Mediterranean flavours.
Indulge is served onboard Emirates, Etihad Airways and Virgin Atlantic, as well as train services including Avanti West Coast and Great Western Rail. With 23 million bags produced in 2024 alone, Indulge has established itself as a trusted allergen-free snack.
Primadeli offers delicious savoury bites and flavourful dips that bring a taste of authentic Mediterranean craftsmanship to both economy and premium cabins, as well as lounges and gifting programs, and is served onboard Delta Air Lines and featured by renowned subscription brands such as Beer52 and Craft Gin Club.
With more than 13 years of experience, Novel Foods works closely with catering teams to develop tailored snack solutions that align with service requirements, dietary inclusivity and sustainability goals. The Indulge range is produced using renewable energy and packaged in recyclable materials, while Primadeli combines recyclable packaging with responsible sourcing and high-quality ingredients.
