June 5 2024  |  Food & Beverage

WTCE issue: Keeping it corny, cheesy and classy

By Robynne Trueman

This is a special feature from PAX International's May 2024 WTCE issue, on page 114.


Cabin Crew serving Indulge Corn Snacks inflight

Novel Foods is exhibiting at its own booth for the first time at the World Travel Catering & Onboard Services Expo (WTCE). The company, from its humble beginnings in the U.K., has expanded to offices in the U.S. and Portugal this year. Ahead of the show, take a sneak peek at what snacks are in the current selection.

Indulgent corn and nut snacks
In December 2023, Novel Foods announced the launch of its Indulge Tex Mex Cheese Mini Tortilla Chips. The snack food, designed for onboard consumption, is individually packaged portions of miniature corn snacks bursting with rich flavour.

In addition to the Tex Mex Cheese Mini Tortilla Chips, Novel Foods has Indulge Crunchy Corn Nibbles in its snack lineup. These corn snacks are a treat for the taste buds without any added artificial flavours or preservatives. They are gluten-free, vegan-friendly, nut-free and high in fibre.

The flavour selection of Crunchy Corn Nibbles includes Sour Cream, Sizzling Spice, Smoke- house BBQ and Tex Mex Cheese. Novel Foods also added Indulge Roasted & Salted Macadamia Nuts to its lineup in late 2023.

“These macadamias offer a rich, buttery taste, carefully roasted and lightly salted for a satisfying snacking experience,” the company tells PAX International, noting that macadamia nuts are recognized as a superfood.

Taste adventures

Primadeli is another brand of snacks from Novel Foods made with high- quality ingredients and classic recipes. The authentic Italian flavour of the snack breads comes through in the zesty Pizzeria Bites (tomato & herb crostini crackers) and the elegant Truffle Bites (black truffle crispy bites).

The Primadeli products from Novel Foods cater to a wide range of passenger dietary needs, being vegan, kosher and halal.

Delightful dipping

Novel Foods’ Primadeli brand also features a range of delicious spreads to pair with Italian snack breads. Options like hummus and zesty salsa provide delightful choices for every palate.

Novel Foods also recently unveiled its Cream Cheese spread as the latest addition to their Primadeli Dips. The Primadeli Cream Cheese blends both cow and goat cheese to create a creamy and tangy snack topper. 

“Novel Foods believes that everyone deserves a guilt-free indulgence,” the company concludes. 

Find out more by visiting Novel Foods at booth 4A50.

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