Alaska Airlines introduces first-ever custom craft beer onboard
Alaska Airlines' custom "Cloud Cruiser" IPA
Alaska Airlines has added an exclusively brewed beer in a unique can to its premium beverage line-up. Introducing its first-ever custom craft beer, Alaska’s new IPA from Seattle-based Fremont Brewing will be complementary for passengers traveling in First Class and Premium Class. It will be available for purchase in the Main Cabin and in select lounges.
The “Cloud Cruiser” IPA is the product of a collaboration between two popular Pacific Northwest brands.
"The only place in the world you'll be able to find this one-of-a-kind craft beer is if you're flying on Alaska or in one of our lounges. We have already received feedback from the first guests to taste our new premium West Coast product who say they can't wait to fly us again and order another can of 'Cloud Cruiser’,” said Todd Traynor-Corey, Alaska Airlines’ Managing Director of Guest Products.
Fremont Brewing crafts small-batch artisan beers in the Fremont neighborhood of Seattle using local ingredients. The brewing company worked closely with Alaska Airlines to produce a variety of blends to taste test at 30,000 feet before both companies selected the bright orange, melon and tropical notes of this IPA
"'Cloud Cruiser' IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you," said Matt Lincecum, Fremont Brewing's Founder and Owner. "Fremont crafted 'Cloud Cruiser' using years of experience providing beer to Alaska's flights across the country. Brewed Fresh to be Brought Fresh to you. Because Fresh Beer Matters!"
Alaska and Fremont creative artists worked together on the imagery. The design of the can displays an Alaska Airlines 737-8 MAX among the clouds above a retro-inspired backdrop of snow-capped mountains, trees and water; all meant to reflect the landscape of Washington state.
"The collaboration between Alaska and Fremont is not just about the artwork on the can, it is the story of two Seattle-based brands that share common values, coming together to create a remarkable product we hope brings a smile to our guests who drink it," said Jonny Mack, Alaska's studio creative manager. "We felt that a national park-inspired design with one of our aircraft, in Alaska colors, speaks to our roots in the Pacific Northwest. The creativity and thoughtfulness that went into the design of this can is just another example of bringing to life our value of 'Being Remarkable.' It's amazing to be part of an Alaska [Airlines] first and I'll raise a can of 'Cloud Cruiser' to many more!"
