4700BC launches Chips+ and Protein Pops
Chips+ are made from 100 percent non-GMO corn and contain 60 percent less fat than traditional chips
4700BC is announcing the launch of its latest products, Chips+ and Protein Pops (Makhana).
In a new era of inflight snacking excellence, Chips+ are crafted from 100 percent non-GMO corn using a unique popping process that results in a light and crunchy texture while containing 60 percent less fat than traditional chips.
Available in tantalizing flavours like Cheese & Herbs, Salt & Truffle, Hawaiian Barbeque, and Sundried Tomato, Chips+ promises to keep all travellers satisfied.
“Who doesn’t love chips, but let’s be real, they usually aren’t the healthiest option,” said Founder Chirag Gupta in a June 1 press release. “But we were fortunate to have come across a new age method of solving this problem, and with months of experimentation came together a product that we can now claim is the future of Chips — Corn Chips+. So, it’s time we upgrade to the future with this (MUCH) better chip.”
To coincide with the launch, a visually captivating film titled “A Warning From The Future ft. Mr. BC | Chips+ | 4700BC” has been released. The video introduces Chips+ as the future of chips, showcasing its motto, “Upgrade to the Future.”
Chips+ goes beyond the boundaries of conventional chips by providing a healthier and versatile snacking option that caters to various travel requirements. Made using just three simple ingredients — non-GMO corn, oil, and seasoning — this snack is gluten-free and high in fibre, making it suitable for travellers with dietary restrictions or health concerns.
In addition to Chips+, 4700BC presents another innovative snack, Protein Pops (Makhana). Available in flavours like Hawaiian Barbeque, Sea Salt, and Himalayan Salt Jaggery, Protein Pops cater to the need for healthy, interesting snacking options.
Protein Pops come in three special flavours: Hawaiian Barbeque, Sea Salt, and Himalayan Salt Jaggery
Gupta said, “We are absolutely thrilled to present Protein Pops as the ultimate Flight Companion. At 4700BC, our mission has always been to redefine the ordinary, and these Protein Pops embody that ethos flawlessly.”
With 7-10 percent natural plant protein, Protein Pops are perfect for travel snacking. The use of traditional Indian sweetener jaggery in the Himalayan Salt Jaggery flavour is a testament to the brand’s commitment to innovation and quality.
Chips+ and Protein Pops are available on flights and can also be ordered at 4700bc.com for doorstep delivery.
