APEX TECH introduces fresh event format
This is a special feature from the May 2025 issue of PAX Tech on page 88.
APEX TECH 2025 takes place in Los Angeles, United States this month from May 20 to 21
APEX TECH 2025 is taking place in Los Angeles, United States, from May 20 to 21, bringing together a distinguished lineup of returning speakers and panelists.
Attendees will gather at the Sheraton Gateway Los Angeles Hotel to gain insight from industry experts and leaders in aviation technology and passenger experience. Some notable speakers include Paul Colley, Chief Technology Officer, Spafax; André Valera, VP Business Development, Touch; Estíbaliz Asiain, Executive Vice President Media & Content, Anuvu; and Sam Allen, CEO, Stellar Entertainment; Ducan Jackson, President, FlightPath3D; Ben Asmar, Vice President Products & Strategy, Safran Passenger Innovations; and Juraj Siska, Co-Founder, IdeaNova.
PAX Tech is proud to be the official media partner of APEX TECH 2025. Managing Editor Jane Hobson will attend the event, moderating the panel "IFE Strategy: Evolving Innovations for Licensing, Delivering, and Curation for Onboard Content,” on May 21.
(left to right) Jonas von Kruchten, Board Director, APEX; Lauren Costello, Executive Director, APEX; PAX Tech Managing Editor Jane Hobson
Speaking to PAX Tech, Lauren Costello, Executive Director, APEX says, “For 2025, we saw an opportunity to evolve APEX TECH in a way that deepens engagement and sparks more actionable insights.”
The format incorporates interactive workshops with traditional discussion panels, going beyond passive listening. To achieve this, the ballroom will be reimagined with distinct spaces for mainstage discussions and roundtable-style workshops. Participants will collaborate in assigned “boarding groups” to tackle real-world challenges, brainstorm and share key takeaways with the larger group.
Shaping the future
Four key pillars shaping the future of the passenger experience are the focus of this year’s APEX TECH event. These pillars – Inflight Connectivity, Media Content and the Supply Chain, Data Capture and Intelligence, and Ancillary and Passenger Experience Use Cases – reflect the aviation industry’s growing emphasis on digital transformation, personalization and revenue diversification.
“As airlines continue to evolve into connected, experience-driven platforms, these topics are more relevant than ever,” says Costello. “APEX TECH aims to address the technologies, partnerships and strategies that will define the next era of air travel.”
The event kicks off with the Ice Breaker Happy Hour on Monday night, followed by the Networking Reception on Tuesday night.
"APEX TECH stands out as a premier industry event dedicated to thought leadership and collaboration. While it has deep roots in inflight entertainment and connectivity, it continues to evolve—now drawing participation from adjacent sectors and stakeholders shaping the broader digital passenger journey," APEX Board Director Jonas von Kruchten tells PAX Tech.
