A world of innovation at WTCE
This is a special feature from PAX International's March 2024 Amenities & Comfort issue, on page 40.

The Hamburg Messe
The leading inflight catering, onboard services and passenger comfort event of the year is just around the corner, with some exciting first-time features and returning favourites on the agenda. The 12th edition of the World Travel Catering & Onboard Services Expo (WTCE) will return to Hamburg from May 28 to 30, co-located with the Aircraft Interiors Expo (AIX).

Polly Magraw,
WTCE Event
Director
“As event organizers in the inflight catering, onboard services and passenger comfort sector, the key is to provide a central space where buyers from some of the world’s leading air and rail operators can unite,” Polly Magraw, WTCE Event Director, tells PAX International.
Introducing WTCE’s Ambassador program
"We have already started to see the benefits of our new Ambassador program that we launched earlier this year,” Magraw says, alluding to the expert panel of four professionals that represent the event’s core values, which are health and wellbeing, sustainability, food and drink.
The Ambassadors will be speaking on their specialist topics at this year’s WTCE event as part of the Taste of Travel Theatre.
Emphasizing sustainability
New this year, the “Steps to Sustainability” feature is a section of the show floor highlighting sustainability. Walking the “trail” through this area will allow attendees to discover eco-friendly solutions for various onboard services.
“The new trail aims to celebrate the innovative accomplishments of companies who are using environmentally conscious materials, production, manufacturing and operations, whilst also showcasing organic foods, drinks, amenities and tableware,” Magraw explains.
Returning favourites
Alongside the updated segments at this year’s WTCE show are several returning favourites. The “Wellbeing Walkthrough” will return to Hamburg this year, a feature dedicated to buyers looking at innovative food, drink, beauty and passenger com- fort products that can alleviate the side effects associated with travelling long distances as well as promote long-term health and wellness.
“We’re looking forward to returning to Hamburg for another edition of WTCE that will leave a lasting mark on the industry as it progresses toward a sustainable future, but with passenger comfort and wellbeing remaining top of mind,” Magraw says.
Registration is open on the
WTCE website.