May 2 2022  |  Events

WTCE announces Hosted Airline Programme

By Rick Lundstrom

The World Travel Catering & Onboard Services Expo (WTCE) has launched a Hosted Airline Programme to extend support to airlines looking to attend the show’s first in-person event since the COVID-19 pandemic.

The Hosted Airline Programme has been introduced to assist buyers of inflight catering, onboard retail and passenger comfort solutions, to help make their attendance as seamless as possible. To help match buyers with exhibitors, all attendees who are part of the feature will receive a tailored list of relevant suppliers, of which they will be required to meet with five over the course of the show, giving them a chance to discover the latest innovations.

It will offer applicants up to two complimentary nights in a 4-star hotel close to the venue, a complimentary ticket to cover VIP entry to the exhibition, plus a ticket to the show’s industry networking party. With VIP access, those on the Hosted Airline Programme will a receive goody bag of samples, as well as a VIP badge pack delivered to their door.

“We know how important WTCE is for airlines, as it is a place for their buyers to discover new innovations and meet with new and existing suppliers, but we also know that the industry is still recovering from the effects of the pandemic,” said WTCE Event Director Polly Magraw. “For this reason, we have introduced a Hosted Airline Programme, to support commercial airlines with tight budgets, ensuring they can join us at our first in-person show for three years. We can’t wait to be back at the Hamburg Messe in June and we are very much looking forward to seeing both new and familiar faces on the show floor as the industry reunites.”

WTCE takes place June 14 to 16 at the Hamburg Messe in Germany. Places on the program are limited and applications can be made via the WTCE website.

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