WESSCO marks new era as Bob Bregman passes the torch to son Nick Bregman
This is a special feature from the April 2025 WTCE issue of PAX International on page 60.
Nick Bregman, WESSCO CEO (left) and Bob Bregman at an industry event
As WESSCO marks 46 years of success, a major transition has taken place. Founder and CEO Bob Bregman has stepped down, passing the reins to his son, Nick Bregman.
This spring, PAX International had the opportunity to ask “The Godfather of Amenities” and the new CEO about this incredible journey, starting from the late 70s in Los Angeles.
A flight down memory lane
Bob started the company in 1979, recognizing a gap in the market for high-quality, customized amenities that could enhance the traveller experience.
“With my background in business and a deep appreciation for service, I founded WESSCO in Los Angeles, initially focusing on onboard serviceware sourced from Japan,” Bob says. “Over the years, we expanded our reach into the hotel and cruise line sectors, always with a commitment to innovation, quality and exceptional service.”
This dedication earned Bob the title of “The Godfather of Amenities,” a recognition he calls a great honour.
“I’ve had the privilege of working with leading airlines and hotel brands worldwide, helping to redefine guest experiences. Some of my fondest memories include launching food and beverage programs, collaborating with world-renowned designers and brands, and building a global network of trusted clients and friends,” he says.
Bob Bregman, Founder of WESSCO
Through more than four decades, WESSCO has grown from a small supplier to a globally recognized leader in the amenities and comfort space, collaborating with major airlines and brands. The company has expanded its capabilities, built strong manufacturing partnerships worldwide and adapted to changing customer expectations.
“When I started WESSCO, airlines were just beginning to explore branded, high-quality amenity kits. Over the years, we’ve seen a major shift toward sustainability, personalization and luxury collaborations. Today’s passengers expect eco-friendly material, high-end skincare products and a thoughtful unboxing experience,” Bob explains. “Technology and design innovation have played a huge role in shaping the industry, and WESSCO has always been at the forefront of these trends.”
Bob’s work has taken him all over the world—from bustling trade shows in North America and Europe to factory visits in Japan and China. When asked about his favourite places to visit for both business and leisure, he recalls his globetrotting fondly.
“Each place has its own unique charm, but for my business, I’ve always enjoyed Hong Kong, China and Vietnam. For leisure, I love unwinding in Italy, where I can fully enjoy the culture, food and scenery,” he says.
Leadership transition
After four decades, Bob says it was a natural transition for Nick, who has more than 20 years of experience as Chief Operating Officer at WESSCO, to take the helm. The transition has been in the works for some time, to ensure a seamless succession.
“Nick embodies the company’s core values of innovation, service and excellence,” Bob says. “He understands the evolving needs of our clients, embraces innovation and has already made a significant impact on the company. Under his leadership, I have no doubt that WESSCO will continue to thrive and set new industry standards.”
Nick acknowledges the challenge of honouring his father’s legacy while introducing fresh perspectives to keep WESSCO at the forefront of industry trends.
Nick Bregman, CEO at WESSCO
“The fast-paced evolution of passenger expectations and global market dynamics requires both agility and vision,” Nicks says. “However, with every challenge comes opportunity, and I’m confident that our team will embrace these opportunities to propel the company forward through innovation and a steadfast commitment to our clients, partners and passengers.”
Stepping away from his role as CEO brings many changes, but Bob says the relationships are what he will miss the most.
“Without a doubt, I’ll miss the people, our dedicated team, our partners and the clients I’ve built long-standing relationships with. There’s something incredibly rewarding about collaborating to create something great. But I’m not going anywhere. I’ll always be a part of WESSCO.”
Bob plans to spend his retirement travelling for pleasure, enjoying family time and pursuing new hobbies.
Evolution, not revolution
Working alongside his father as COO, Nick gained deep industry knowledge, focusing on adaptability, long-term vision and the power of strong relationships.
“One of the most important lessons I have learned is that success is not just about having great products—it is about consistently delivering real value, staying ahead of trends and earning the trust of our clients and partners,” he explains.
As CEO, Nick is committed to guiding WESSCO’s growth while maintaining its core values. The company will focus on expanding its production range, forging new brand partnerships and strengthening its commitment to sustainability.
“We have an incredible team with diverse skills, and I’m proud of how they show up—not only for our customers but for one another. Greatness starts from within, and WESSCO has always been about building strong relationships, both internally and externally,” Nick says.
WESSCO’s Out of the Woods amenity kit for Singapore Airlines Premium Economy Class is made from Forest Stewardship Council (FSC)-certified kraft paper fabric, containing eco-friendly products
The future of WESSCO
Nick tells PAX International he envisions WESSCO leading the next generation of passenger experience solutions by blending luxury with sustainability, technology with personalization and functionality with design.
The company is focusing on three areas: Expanding sustainable offerings to meet growing consumer demand for greener solutions; strengthening partnerships with high-end brands to elevate the amenity experience; and enhancing operational efficiency by streamlining processes and improving supply chain reliability.
Nick says the industry can expect to see more collaborations, innovative product designs and a stronger focus on eco-conscious materials, while also expanding into emerging markets and strengthening its digital capabilities with IFE to bring even greater value to its customers.
Key trends shaping WESSCO’s future include:
- Sustainability as a standard: Eco-friendly materials and circular solutions are now industry expectations.
- Luxury and wellness-driven amenities: Passengers seek high-end skincare, wellness-focused products and premium collaborations.
- Customization and personalization: Airlines and hotels prioritize tailored experiences that reflect brand identity.
- Tech-integrated travel comfort: Smart textiles and digital enhancements are becoming more prevalent.
- Experience-focused offerings: Travellers expect more than just products—they want immersive, sensory-driven experiences.
“While trends evolve, sustainability and personalization will remain key drivers,” Nick affirms. “Our role is to stay ahead of these shifts and continue delivering products that exceed expectations.”
This collection of bedding for Icelandair by WESSCO is inspired by the peaks of Iceland’s magnificent mountain landscapes
Inspiring generations
As WESSCO embarks on its next chapter, both Bob and Nick reflect on the company’s legacy and future with deep pride.
“Seeing the company’s growth from its inception to its current global presence is truly gratifying,” Bob says. “Nick’s dedication, innovative ideas and commitment to excellence have been a significant part of this journey, and I believe he’s the perfect person to lead WESSCO into the future.”
For Nick, that future is built on the foundation of strong relationships, integrity and a relentless pursuit of quality.
“Bob’s visionary leadership and passion for the industry have always been a source of inspiration for me,” he says. “I’m honoured to continue his legacy and drive WESSCO to new heights. And as I coined during a toast many years ago—WESSCO is the BESTCO.”
