Watermark embarks on a new chapter following Management Buy-Out
This is a special feature from the April 2025 WTCE issue of PAX International on page 66.
Watermark remains committed to providing innovative, eco-friendly solutions that meet the evolving needs of the airline industry
After more than 45 years as an onboard solutions provider in the aviation industry, Watermark is embarking on a fresh chapter, following the successful completion of a Management Buy-Out (MBO) led by Managing Director Kenny Harmel. The transaction, in partnership with a third-party venture capital fund, marks an exciting new phase for the business, reinforcing its commitment to pioneering uniquely differentiated inflight product concepts.
As part of the transition, Ian Linaker has exited Watermark as the majority shareholder but will continue as a Board Advisor and retains a minority shareholding. Linaker leaves Watermark to focus his efforts on a new venture, Weave Intelligence, a provider of aviation supply chain software.
As part of the transition, Ian Linaker has stepped down as majority shareholder of Watermark but will remain a Board Advisor and retain a minority stake
With sustainability and innovation at the heart of its operations, Watermark remains steadfast in its mission to introduce award-winning, first-to-fly concepts that enhance passenger experiences while supporting airline customers to achieve goals. The MBO provides a robust foundation for continued growth, empowering Watermark to expand its product offerings across all categories, including amenities, meal service and bedding products, further solidifying its position as a market leader in the aviation supply sector.
Under Harmel’s leadership, Watermark will continue to focus on delivering creative and environmentally responsible solutions that align with the evolving needs of the airline industry. The company’s legacy, coupled with its strong commitment to strategic brand partnerships, will drive its next phase of development, ensuring it remains at the forefront of the onboard hospitality sector.
Watermark will showcase its latest products and solutions at WTCE booth 4E10.
