Q&A: A closer look at Plane Talking Products' rebrand with Bryony Koziol
This is a special feature from the April 2025 WTCE issue of PAX International on page 74.
Bryony Koziol, Design Manager, Plane Talking Products
Plane Talking Products (PTP) recently unveiled its refreshed logo and brand identity. In this Q&A, Design Manager Bryony Koziol discusses the motivation and timing of the rebrand as well as what to expect from PTP at the World Travel Catering & Onboard Services Expo (WTCE) in Hamburg this month.
PAX International: Why was it the right time for a rebrand?
Bryony Koziol: Plane Talking Products is at an exciting pivotal moment. As we develop into a larger, more mature business, we need our brand to evolve with us. Recognizing how the business has progressed over the last few years, with an expanded team of designers, product developers and sustainability analysts, the new treatment reflects where we are now as a business and prepares us for the future. I was really keen to keep elements of where we’ve come from and what we are known for but to move the branding forward—so there are nods to the previous style—but updated for a modern look.
The update brand logo
PAX International: What is the message behind the rebrand?
Koziol: The evolution of our brand was driven by the personality and values of our business which include innovation, reliability and proactivity. Our goal was to create a visual identity that reflects our dynamic, forward-thinking team and our commitment to innovation, customer service and sustainability.
Staying close to the greens and blues of the current logo and bringing in eye-catching accent colours which showcase youthful design, inclusion and innovation—the new logo and branding can be seen on the relaunched PTP website. The website has been completely refreshed to share our latest products, innovations and news as well as a fully updated section on our sustainability mission.
PAX International: What are you looking forward to most at WTCE?
Koziol: I am super excited about showcasing a stand full of new ideas. At PTP we pride ourselves on our ability to challenge the status quo and provide unique products you won’t find elsewhere. We have a larger presence this year at the show with a new stand to unveil our latest products. I’m also really looking forward to the Taste of Travel program. Our CEO Alison Wells is moderating the panel "Target 2030" on Wednesday at 2:00 p.m., taking a look at how supply partners can help airlines reach interim carbon reduction targets and other ESG requirements.
PAX International: Why should we come and visit the PTP stand?
Koziol: We will be presenting brand new products across all four product categories which are dining, sleeping, wellbeing and serving. We have some fantastic new partnerships to share with visitors, such as a new range of textile products which showcase the latest developments in technical innovation, helping to improve passenger comfort onboard developed with the renowned industrial design firm JPA Design. Also, as part of our exclusive partnership with Steelite International, we will be displaying stunning new tableware ranges for premium cabins which represent the latest in dining and hospitality trends.
Plane Talking Products will display new tableware in Hamburg
