FORMIA unveils expanded showroom at Hong Kong headquarters
The showroom at FORMIA's Hong Kong headquarters features floor-to-ceiling windows with a view of the skyline
FORMIA’s new Hong Kong headquarters at The Harbourfront in Kowloon’s Hung Hom area is home to its expanded showroom. An impressive main attraction of the office, the showroom features floor-to-ceiling windows looking out at the Hong Kong skyline. The expansive room boasts two large conference tables, ideal for collaboration sessions and product demonstrations, bordered by the latest in airline amenity kits and comfort products.
“The space serves as a platform for FORMIA’s customers and brand partners to visit and understand the industry landscape,” explains Natalie Solebo, Marketing Director at FORMIA, during PAX International’s site visit last week. “It’s also an educational tool for our own people, showing not only what we do, but what else is out there across the industry.”
Products and amenities on display in the showroom
The showroom displays FORMIA’s proud and meaningful airline and brand partnerships, such as those with Japan Airlines and Heralbony, American Airlines and thirteen lune, Thai Airways and Caudalie, as well amenity kits from SKYTRAX’s World Best Airlines, of which FORMIA is proud to call eight of 10 its customers. The display includes both kits by FORMIA and those of other suppliers, serving as inspiration and a reminder of industry-wide successes.
Also, along the display showcase is FORMIA’s brand development area. It features proactive designs the company has developed and its portfolio of cosmetic brand partners.
The Lalique brand partnership for Singapore Airlines
In recent weeks, Cosmoprof Asia Expo took place in Hong Kong. The B2B beauty event drew several of FORMIA’s brand partners to the showroom to learn more about its products and see the latest range developments, Solebo explains.
“Our wish is that the showroom increasingly becomes a place to gather; a thought leadership tool to share with our industry peers, customers and brands,” she says.
The showroom is an immersive and welcoming space with stunning views
