October 25 2024  |  Amenities & Comfort

FORMIA's emphasis on America

By Jane Hobson

This is a special feature from PAX International's October 2024 IFSA Global EXPO issue.


Niklas Sandor, Chief Commercial Officer, FORMIA

Airline amenity supplier FORMIA continues to work around the clock from its global offices to curate meaningful moments for airline passengers worldwide. Never one to rest on its laurels, the FORMIA teams across six office locations globally and with representation in several key cities, have been diligently serving airline customers and fostering unique and purposeful collaborations with exclusive brand partners.

In the Americas region, FORMIA’s growing presence across the U.S. and Mexico has enabled the supplier to continue its strategic focus, accelerating growth and better supporting its airline customers and brand partners in this key market. This focused, on-the-ground support in the has enabled FORMIA to facilitate a number of recent notable program launches and developments.


Earlier this year, FORMIA introduced an industry-first collaboration with American Airlines and inclusive beauty platform, thirteen lune

Purposeful products for American Airlines
Earlier this year, FORMIA introduced an industry-first collaboration with American Airlines and inclusive beauty platform, thirteen lune. The exclusive amenities program features a rotation of tailored skincare from diverse-owned brands from thirteen lune’s portfolio, as well as limited-edition kits throughout the year.

The latest rotation launched in September for Stand Up To Cancer (SU2C) as part of American Airline’s annual campaign to raise awareness and funds for groundbreaking and life-saving cancer research.

The amenity kits for premium cabins were developed with socially and environmentally conscious Certified B Corp brand Raven + Lily, introduced for the first time onboard. Each kit includes luxury skincare products from two brands from the thirteen lune portfolio: Macabalm, a female-founded organic skincare brand at the forefront of conscious, sustainable beauty, and Pholk, offering innovative “soul food for your skin.”


Salt & Stone skincare is available at Alaska Airline’s recently unveiled lounge in San Francisco

Advancing comfort with Alaska Airlines
FORMIA has also announced a collaboration with new customer Alaska Airlines. Since July, passengers flying with Alaska Airlines can discover Los Angeles-based high performance skincare brand Salt & Stone in the recently unveiled lounge in San Francisco.

Created by former professional snowboarder Nima Jalali and built on and from a connection to the natural world, Salt & Stone products combine active ingredients from the sea and mountains with skin science and intoxicating fragrances.

Salt & Stone’s bestselling, awakening and energizing Bergamot & Hinoki hand wash and moisturizing lotion will arrive in all lounges from October, offering Alaska Airlines’ passengers a sensorial experience to soothe and restore.

Alaska will debut Filson branded day blankets in First Class this fall—bringing two Seattle, USA-based companies together. Established in 1897, Filson is a manufacturer and outfitter of goods for outdoor enthusiasts. The day blankets will feature Filson’s iconic check pattern that complement the modern interiors of Alaska's premium cabins.

SUBHEAD: Canadian collaboration for WestJet

This summer, FORMIA continued its partnership with WestJet introducing a collection of amenity kits together with premium Canadian clothing and lifestyle brand Herschel Supply.

WestJet’s Business and Premium cabin passengers receive Herschel branded kits in timeless navy and charcoal, presented as sleek pouches designed for passengers to take home and reuse, reflecting the brand’s ethos of designing classic products that combine style, quality and purpose.

The collaboration will further evolve with the introduction of Graydon, a Toronto, Canada-based, female-led skincare company that creates natural, multi-tasking products that are clinically proven for sensitive skin. Inspired by the Canadian landscape, Graydon prioritizes using local ingredients that not only revive and uplift skin, but also calm the senses—especially during travel.


The Aeromexico 90th anniversary kits

A special momento for Aeromexico
FORMIA’s longstanding partner, Aeromexico celebrated its 90th anniversary in September with commemorative activities and initiatives including the launch of exclusive limited-edition amenity kits. Passengers in Aeromexico’s Premier cabin were offered the specially created kits as a memento to mark the important milestone and Aeromexico’s rich legacy of aviation excellence and global connectivity.

Added value worldwide
These latest launches across the Americas region demonstrate FORMIA’s continued efforts and commitment to ever-more closely serving airline customers across each of its key regions, to drive industry-leading amenities programs together and offer extended meaningful products and experiences for global travellers.

“We are thrilled to have curated these exclusive and conscious collaborations across the Americas, a real testament to FORMIA’s long term focused efforts on supporting our airline customers in this ever-important region,” Niklas Sandor, Chief Commercial Officer, FORMIA, tells PAX International. “As we look ahead, our aim is to continue to facilitate meaningful partnerships between airlines and brands to deliver exceptional amenities products and experiences with added value for passengers worldwide.”

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