Buzz set to reimagine sleep and wellness with acquisition of RECLINER
Buzz has acquired sleepwear brand RECLINER
Buzz announced this morning it has acquired sleepwear brand RECLINER as part of the company’s vision to be at the forefront of elevating the travel experience.
The strategic partnership aims to strengthen Buzz’s position as a leader in an evolving travel sector by further expanding its global product portfolio with a renewed focus on wellness. This acquisition has been spearheaded by Buzz’s Founder and Creative Director Leonard Hamersfeld, whose passion for innovation and creativity have been a driving force in the company since its inception.
"The acquisition of RECLINER is an important moment for Buzz," said Hamersfeld. "With our shared vision for transforming wellness and sleepwear products, we are ready to redefine the travel industry by creating unparalleled experiences for both our clients and their guests."
“Rebecca Smith, Founder and CEO of RECLINER, has been instrumental in transforming the sector with functional designs, sustainable materials and a mindset driven by ‘a chance to do better.’ The brand's unconventional prints and original fabrics have resonated with a global audience and garnered industry recognition since launching in 2015,” explains the Buzz press release.
As part of the acquisition, Smith will take on a strategic role to develop products in the wellness category for RECLINER and Buzz.
“I’m excited to be a part of this new chapter with Buzz. I’ve long admired Buzz’s energy, innovation, and collaborative spirit,” she said, having collaborated with Buzz for an exclusive RECLINER range for travel partner, American Airlines in 2022. “The timing is perfect to come together and reimagine what RECLINER can be at scale.”
“Creativity and innovation are at the heart of everything we do. We create incredible collaborations with the world’s best brands across the travel industry. This partnership aligns perfectly with our vision to design holistic wellness travel experiences in a conscious and considered way,” added Hamersfeld.
