August 3 2023  |  Amenities & Comfort

United introduces new amenity kits

By Alex Preston

The new kit features Asutra cleansing face towelette, lip balm and hand lotion — for business class passengers flying premium transcontinental routes between west coast hubs and the New York City area

United has introduced new amenity kits on premium transcontinental domestic routes as well as between the continental US and Hawaii.

Passengers in Business Class flying between west coast hubs and the New York City area will receive exclusive products from Venus Williams-backed wellness brand Asutra.

Created with Asutra, the new United premium transcontinental amenity kits offer cruelty-free skincare made without any parabens, phthalates or petroleum and are designed to help the cross-country flyer unwind and feel refreshed upon landing. Each kit includes an Asutra cleansing face towelette and nourishing lip balm and hand lotion made with magnesium to help create a sense of calm plus mango seed butter, coconut oil and almond oil to soothe, moisturize and protect the skin while onboard. All held in a reusable, Asutra-branded pouch, the kit also includes a bamboo toothbrush, toothpaste, Asutra eye mask and ear plugs to help passengers rest onboard. The pouch and eye mask are made with recycled materials and a card inside the pouch offers inspiration for self-care practices while traveling.

"As a women-owned, Chicago-based company, we are thrilled to partner with our hometown airline, United Airlines. Our mission at Asutra is to make self-care a possibility for everyone through accessible wellness products," said Stephanie Morimoto, Asutra Owner and CEO in an August 2 press release. "From personal experience, I know that taking care of yourself intentionally while travelling can be challenging. This new amenity kit gives travellers an easy, enjoyable way to take care of themselves while on their journey and arrive refreshed."

The airline has also introduced new amenity kits for United First passengers travelling between the continental US and Hawaii, including skincare from Hawaiian brand Ua Body, which will debut onboard later this month. United distributes transcontinental and Hawaii amenity kits to approximately 65,000 total passengers per month.


United is adding tailored kits for First Class passengers travelling between the continental US and Hawaii by Hawaii-based Ua Body

The new United Hawaii amenity kits bring the islands to flyers before landing, with skincare from Ua Body, a brand owned, operated and made in Hawaii. Each kit includes a moisturizing lip balm and hand cream and a refreshing face mist, featuring local scents like sandalwood, jasmine and coconut and local ingredients like Kukui oil and Organic Royal Hawaiian Sandalwood oil. Each kit also includes an eye mask made with recycled materials plus a bamboo toothbrush, toothpaste and ear plugs.

"We're honored to be working with such a powerful partner in United, and proud to continue showcasing our Hawaiian heritage to the world through our handcrafted products," said Leala Humbert, Founder/CEO of Ua Body, in the same statement.

The reusable Hawaii amenity kit pouch features artwork from local artist Christie Shinn. The pouch, made with recycled materials, comes in four different designs featuring the local landscape.

"We're really proud of these amenity kits – fantastic new partners, exclusive products and high-end ingredients. Our customers are going to love them," said Peter Wolkowski, United Director of Onboard Product Design. "These kits, customized for our transcontinental and Hawaii-bound travelers, are just the latest way we're working to make the travel experience even better at United."

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