SSP opens brand locations at Saudi Arabia's King Abdulaziz International Airport
Gelato creator Snowflake's location at JED
SSP has brought a number of new brands to locations across King Abdulaziz International Airport (JED), Jeddah. The move marks a significant milestone in the company’s expansion strategy in the region.
SSP has worked with a carefully selected suite of outstanding brands, tailoring the mix to the unique requirements of the traveling consumer and the passenger profile of JED. The units are located throughout the landside, international and domestic halls of Terminal 1 and post-security in the North Terminal of the airport.
The line-up features leading gourmet brands from the region and beyond. These include Café Bateel, which combines Middle Eastern essence with Mediterranean accents, Viennese coffee shop Aïda and gelato creator Snowflake. Falafel & Friends serves food inspired by the Middle East, YaSalam! will delight lovers of shawarma and The Social Bakery offers pastries perfectly suited to grab and go.
Other names instantly recognizable to international travelers that can now be enjoyed at the airport are Pizza Express, Pret A Manger, Brioche Dorée and Crêpeaffaire.
The brand line-up also includes a selection of SSP’s own brands. Fresh-to-go concept Soul + Grain, Camden food co. and Ritazza provide a robust offering of food and drink to take away. Patamar, developed by SSP, serves dishes with roots in the Middle East and India, and the Indian theme continues at Jaipur. Negroni’s hand-thrown pizzas bring a dash of Italian style while Jed2Fly, a concept developed specifically for JED, has a focus on speed and convenience giving passengers everything they need to take on board their flight. The Social Kitchen will join the first Jamie Oliver’s Kitchen in Saudi Arabia in completing the ambitious opening program with those outlets opening later in 2025.
Mark Angela, CEO for SSP Eastern Europe and Middle East said: “We are delighted to have opened such a significant and strong business in King Abdulaziz International Airport, Jeddah. The brand mix we have created, drawing from our extensive portfolio of some of the world’s most exciting names, is exceptional, and we are certain it will delight travelers passing through JED. It’s gratifying to have brought Pret A Manger to Saudi Arabia for the first time and also introduced airport guests to Aïda, Snowflake and Crêpeaffaire. This new offer is a testament to our commitment to deliver the best part of the journey to guests, globally.
“The projects align strongly with Saudi Arabia's Vision 2030, which aims to diversify the country's economy and promote tourism, hospitality, and entertainment. As SSP continues to grow in Saudi Arabia and the wider GCC region, we’re looking forward to making an even greater contribution to its evolving culinary landscape.”
