May 5 2025  |  Airline & Terminal News

Plaza Premium Group’s ALLWAYS at YYZ wins Luxury Lifestyle Award

By Jane Hobson



PPG celebrates global award win for ALLWAYS at YYZ

Plaza Premium Group (PPG) has announced that its ALLWAYS Meet & Assist service at Toronto Pearson International Airport (YYZ) has been awarded Best Luxury Airport Concierge by Luxury Lifestyle Awards.

Founded in 2008, the Luxury Lifestyle Awards celebrate excellence, innovation and luxury across various travel and hospitality industries. With more than 5,000 submissions from 100 countries, the awards evaluate key criteria such as customer satisfaction, uniqueness and innovation, sustainability and ethics, premium experience, and brand awareness to honour brands across numerous categories. This global recognition underscores the exceptional quality and elevated travel experience that ALLWAYS consistently delivers and firmly positions Canada as a premier destination for world-class airport hospitality across both its facilities and services.

“We are incredibly proud to see our Toronto Pearson team recognized on a global stage,” said Pascal Bélanger, Senior Vice President, Plaza Premium Group Americas. “Today’s travellers face many barriers to seamless, stress-free travel, and ALLWAYS offers a refreshing, much-needed alternative that focuses on care, comfort, and ease from the moment YYZ travellers step into the airport. This award is a testament to our commitment to providing a personalized, premium experience that goes above and beyond expectations.”

This recognition comes at a time when Canadian travellers are actively seeking safe, more reliable and premium options closer to home, the May 5 press release said. Whether it’s business travellers looking for a smooth and discreet journey through the airport or leisure travellers in search of a stress-free, more efficient experience, ALLWAYS aims to deliver a personalized, premium service that blends convenience, comfort, and discretion.

This follows the same recognition awarded to PPG’s ALLWAYS service at Dallas Fort Worth International Airport (DFW), further cementing PPG’s leadership in redefining airport hospitality across North America and beyond.

“To celebrate this win, we are offering travellers flying out of Toronto Pearson, Dallas Fort Worth and Orlando International Airport, 20 percent off the ALLWAYS Meet & Assist services for a limited time until May 31, 2025,” said Bélanger. “This offer can be redeemed on the ALLWAYS website using the promo code ALLWAYSLL20.”

The ALLWAYS service offers more than 17 on-the-ground services designed to elevate the airport experience. These services include:

  • Curbside pick-up and drop-off for smooth arrivals and departures

  • Assistance with immigration and security to maximize your time and minimize delays

  • Baggage assistance to simplify the travel process

  • Exclusive lounge access for maximum comfort and convenience

  • Personalized escort through the airport for a hassle-free journey from arrival to departure

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