Plaza Premium Group and Whence bring local products to Canadian airport lounges
Cyrc vases on display at YVR
Plaza Premium Group (PPG) has partnered with Whence, a hospitality marketplace, to realize its Proudly Local initiative in Canada. This collaboration introduces curated products from local brands into Plaza Premium Lounges (PPL).
According to the December 2 press release, Whence worked closely with PPG to curate and vet a selection of brands for Proudly Local. Whence partners exclusively with high-quality producers that prioritize community impact, ethical manufacturing and environmental stewardship to elevate guest experiences.
“We’re proud to partner with Whence, whose dedication to thoughtfully sourced brands and a meaningful connection aligns with the essence of our Proudly Local initiative,” said Pascal Bélanger, Senior Vice President of the Americas at PPG. “By working together, we’re enhancing our guests’ experience while giving local businesses with exceptional standards a global platform to grow and thrive.”
Passengers can find the following products at PPG lounges at Pearson International Airport (YYZ):
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Matron Fine Beer: Based in Bloomfield, Prince Edward County, this is a women-led brewery. The Bobo Farmhouse Wheat, a wheat ale with elegant and delicate fruit and spice notes and Janky IPA, an aromatic, easy-drinking IPA with juicy notes of citrus, tropical and stone fruits, are available at YYZ.
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Sons & Daughters Winery: Sons & Daughters cultivates two distinct vineyards in Pelham, Ontario. The Sparkling Riesling, featuring light and crisp bubbles, a touch of sweetness, and delicate notes of green apple, pink grapefruit and honeysuckle, is available at YYZ.
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Paradise Grapevine: This Toronto wine bar turned a premier natural winemaker, Paradise Grapevine crafts VQA-certified, low-intervention wines from Niagara grapes that celebrate Ontario’s unique terroir. Featured in the lounge is the Party Favour Pink, a crisp rosé made from Niagara VQA Gamay, Cabernet Franc, Rotburger and Blaufränkisch.
Passengers can find the following brands and products available at select PPG lounges in Vancouver International Airport (YVR):
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Cyrc: Cyrc products are 3D printed from traceable, recycled materials and are fully recyclable at the end of their lifecycle. Select Cyrc vases are displayed at PPG’s new flagship lounge at YVR.
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Genuine Tea: Genuine Tea sources teas directly from farmers, ensuring fair wages while crafting a thoughtful and authentic tea experience. Available at Root98 in YVR with single-serve teas, from Moringa Mint to Earl Grey.
“The stories behind these businesses are inspiring, and that’s exactly what guests want to be part of. If we can provide thoughtful brands with more opportunities, take on the heavy lifting buyers previously faced to align their purchases with their values and create spaces where guests can delight in the details, everyone wins. That’s what Whence is all about,” said Sonia Ruparell, Founder & CEO of Whence. “We’re thrilled to partner with PPG. By sourcing thoughtfully with Whence and giving these brands a global platform, PPG is leading the hospitality industry in a meaningful way, walking the walk, and helping local economies grow.”
