November 18 2024  |  Airline & Terminal News

Alaska Airlines brings West Coast beverages onboard this fall

By Jane Hobson


Lagunitas' Hoppy Refresher 

Alaska Airlines is set to introduce a suite of new premium products to elevate the onboard experience this fall.

To reflect the “West Coast lifestyle,” passengers will be able to enjoy Lagunitas Hoppy Refresher, a non-alcoholic sparkling water with a refreshing hoppy kick and Straightaway Nitro Espresso Martini made with Stumptown Coffee Roasters for a smooth, inflight indulgence.

“Our guests value unique, high-quality experiences, and these new products allow us to elevate their journey while bringing a bit of regional pride to every flight. Partnering with Lagunitas, Filson, Salt & Stone and other West Coast companies is reflective of our commitment to support local brands and provide the ultimate premium guest experience,” said Todd Traynor-Corey, Managing Director of Guest Products at Alaska Airlines.

The Lagunitas Hoppy Refresher is a non-alcoholic alternative that is gaining popularity among health-conscious and craft beverage enthusiasts alike. From November 20, Lagunitas Hoppy Refresher will be complimentary to all First Class and Premium Class passengers, and available for purchase in the Main Cabin. Lagunitas Hoppy Refresher is made by the renowned Petaluma-based brewery. The non-alcoholic sparkling water is brewed with hops for a crisp, citrusy twist.


The Straightaway Nitro Espresso Martini onboard Alaska Airlines

The Straightaway Nitro Espresso Martini is a ready-to-enjoy cocktail that is crafted with smooth espresso made by Portland-based Stumptown Coffee Roasters. 

Other beverages in Alaska Airlines' West Coast lineup launching November 20 include:

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