Emirates opens experiential Travel Store in London

Opening of Emirates new London Travel Store, Gloucester Road, London. (Left to right): Jabr Al-Azeeby, Emirates Divisional Vice President in the UK; Tony Adams, Arsenal Legend; His Excellency Mr Mansoor Abulhoul, UAE Ambassador to the UK; Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer; Mohammed Shareef Al Marzooqi, Managing Director, Cheval Collection Limited & APML Estate Limited; and Thierry Aucoc, Emirates Senior Vice President Commercial Operations Europe.
Emirates has officially opened the doors to its newly designed “Emirates World” Travel Store in London. Making a grand entrance on the high street – the dedicated Emirates retail space is the first to open in Europe and latest in a planned roll-out of 40 stores globally.

Emirates retail space, Gloucester Road, London
Located on Cromwell Road in London’s South Kensington, the retail store combines smart technology, expert personal travel advice and immersive experiences incorporating the latest in experiential technologies to bring Emirates’ signature hospitality even closer to travellers, the October 10 press release said.
The Emirates’ London Travel Store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, in the presence of His Excellency Mr Mansoor Abulhoul, UAE Ambassador to the U.K. Other attendees included VIP guests, Emirates commercial and sales executives, corporate customers and industry partners.
“When customers book a flight or holiday, it’s not just a financial transaction, it’s an emotional one, and we’ll be doubling down to deliver a memorable visit for our customers through personalised experiences and immersive displays showcasing the best of our in-flight products. Emirates’ London Travel Store is a testament to our enduring commitment to the U.K., a market that has been pivotal to us since our first UK flight 37 years ago. We look forward to welcoming customers and delivering on our ‘Fly Better’ promise as we bring the Emirates brand to life,” said Kazim.
The Emirates’ London Travel Store is set to offer visitors a flavour of the airline’s renowned travel experience, including its First Class private suite, a full-sized A380 Onboard Lounge and Premium Economy seat on display where visitors can experience the new cabin.
With 270 square meters of space, the retail store has an open-plan, lounge-like environment, with a light and airy colour palette and modern furniture for visitors to make travel arrangements in comfort. Seven dedicated customer service counters are available to cater for flight reservations, ticketing and general enquiries, all staffed by expert travel consultants to offer personalized assistance – whether it’s booking a flight, holiday or handling Skywards loyalty programme enquiries.
The store also features a variety of Emirates Official Store merchandise and travel accessories, whether customers want to buy aircraft models, handy travel gadgets, or even Emirates branded Wimbledon 2024 towels.
Emirates Holidays, the tour operating arm of Emirates Airline, has also opened the doors to its new store located in the Cottons Centre. Customers will be welcomed by a dedicated team of 45 travel consultants offering expert advice, personalized holiday packages and exclusive offers.