Plaza Premium Group launches "Proudly Local" experience in LHR lounge
New Plaza Premium Lounge opens at LHR Terminal 4
Plaza Premium Group has announced the opening of its new lounge in Heathrow’s Terminal 4 – a key part of the group’s global expansion plan after 10 years in the U.K. The opening marks a move from the existing Plaza Premium Lounge to a newly developed and larger space, its fourth location at London Heathrow (LHR), and is ideal for travellers looking to elevate their pre-flight experience away from the hustle of departures.
The 766 square metre lounge, with floor to ceiling runway views and a capacity of 147, offers a quiet zone for business travellers needing to focus. The lounge is designed with subtle nuances to the surrounding city of London. Elements include use of architecture as well as influences from the London Underground tube seat patterns in the furniture and tiles.
The opening at LHR’s Terminal 4 will be the first Plaza Premium Lounge in the U.K. to offer the new “Proudly Local” experience that Plaza Premium Group is introducing globally. Aiming to be “your destination before departure,” “Proudly Local” offers travellers the chance to learn more about the destination and its culture through art, food and community, the press release said.
In the lounge, travellers can savour authentic British classics including “Victoria Sponge,” “Cottage Pie,” “Pimm's” and Gin & Tonic made with locally-distilled Bombay Sapphire and London Essence. An array of international cuisines and complimentary drinks are also available at the buffet station. During festive periods, the lounge will transform into a festive hub, celebrating local traditions and customs with opportunity for guests to get involved in the fun.
Lorenzo Valori, Vice President of Commercial Development and Operations Europe said, “We’re delighted to announce the opening of the new Heathrow Terminal 4 lounge as we celebrate 10 years of Plaza Premium Group in the U.K. This is our second opening in London this year, also marking our sixth lounge in the city. London remains one of the world’s most important aviation hubs with strong global connectivity and we are committed to further strengthening our presence here.”
Valori added, "London stands as one of the cultural capitals in the world. With the introduction of ‘Proudly Local’, we want our guests to immerse themselves in the city's rich heritage and culture through the experience, ultimately enhancing their journey."
Art spotlight
Plaza Premium Lounge is also thrilled to present the latest Spotlight Art exhibition installed throughout the new lounge and in place for two months from late September. Lauren Baker is an award winning British multidisciplinary and multisensory contemporary artist, living and working in London. The Ascending Horizons exhibition invites travellers on a spiritual journey through an oeuvre of artwork inspired by nature, symbolism, the higher realms of consciousness, mysticism and an exploration of our connection to the universe.
Ascending Horizons art installations by Lauren Baker
Baker is currently featured as part of the Venice Biennale, previously having exhibited at the V&A, Tate Britain and Tate Modern, she is respected for her contribution to public art both in the U.K. and worldwide.
On display will be new and recent artworks across a variety of media. Including Baker’s signature neon typography, alongside original canvases with superior vibrancy ink, hand embellished with diamond dust, reflective lenticulars, and a selection of limited-edition prints. Artworks are available for sale and travellers interested should contact the Art and Lounge curators for any further information. A percentage of sales will contribute towards Baker’s ongoing mission to plant 8888 trees in the Amazon.
"Ascending Horizons is a voyage through the boundless expanse of the universe, where each artwork reflects the awe-inspiring mystery of the cosmos. The exhibition explores the crossroads of terrestrial and celestial, whilst contemplating the infinite possibilities that lie beyond the skies and stars,” said Baker.
The exhibition marks the fourth artist to display their work in a Plaza Premium lounge in the U.K., with Marcia ScottFlow and Joe Machine Nature extended at locations in London Heathrow Terminal 2 and Gatwick North Terminal.
The lounge at LHR Terminal 4 will continue to serve passengers from SkyTeam member airlines, including Air France, KLM Royal Dutch Airlines, China Eastern, Kenya Airways, Korean Air and Saudia Airlines. Additionally, we welcome passengers from Air Algérie, Air Astana, Bulgaria Air, Air Serbia, Biman Bangladesh Airlines, China Southern, Royal Air Maroc, Royal Brunei, RwandAir, Tunisair, Turkmenistan Airlines and WestJet to enjoy our newly refurbished lounge. Holders of selected corporate cards, including American Express, DragonPass, LoungeKey, and Priority Pass, also have access to the lounge. Walk-in travellers are also welcome to experience the lounge’s services.
