Voting opens for Brussels Airlines next Belgian Icon
Brussels Airlines will unveil the new Belgian Icon in spring 2025
Brussels Airlines is set to launch a new Belgian Icon soon and, after a call for designs, the airline received more than 900 submissions from the Belgian public. An internal jury selected 15 of those designs. Now, public voting is open to select the final top five. Voting closes on October 11.
According to the press release, the people who submitted designs were as diverse as the designs themselves. The most popular categories for designs were cycling, art nouveau, Folon and Adolphe Sax but also Lucky Luke and Marsupilami. An internal jury had to process all these designs to determine the top 15.
“We evaluated the designs based on several key criteria: the new Belgian Icon had to be distinct from any previous Icons, represent something that makes all Belgians proud, and be recognized across the border. Of-course, the design also needed to meet certain standards of quality. We try to avoid clichés, as a Belgian Icon should invite people to explore and experience the richness of what Belgium has to offer,” said Michel Moriaux, Head of Marketing, Brussels Airlines.
The top 15 is now available on the Brussels Airlines’ website, where everyone can vote for their favorite design.
The five designs with the most votes will be presented to an external jury. This jury consists of various notable Belgians such as Alex Callier (Hooverphonic), Philippe Geluck (designer of ‘Le Chat’), Gabrielle Szwarcenberg (designer of the Brussels Airlines uniform) and many others. The jury will come together in Brussels on October 14 to choose the final design. However, this will remain secret until the aircraft is revealed in spring 2025.
“We're very happy with the overwhelming response to our call for designs, with over 900 creative submissions. We could make at least 100 new Belgian Icons with the ideas we received. The number of outstanding entries highlights the talent and creativity in Belgium and the many reasons we Belgians can take pride in our heritage. A heartfelt thank you to everyone who submitted a design,” said Moriaux.
