Brussels Airlines launches design contest and public vote for new Belgian Icon
Brussels Airlines launches design contest and public vote for new Belgian Icon
A new Belgian Icon is set to join the Brussels Airlines fleet soon. The Belgian national airline has launched a contest where the Belgian public can submit designs that represent the best of Belgium.
In October, people will be able to vote to decide how the next Belgian Icon will look. The Belgian Icons remain some of the most photographed airplanes in the world and are an important way for Brussels Airlines to bring its Belgitude to the world, the August 27 press release said.
Today, Brussels Airlines launched a campaign to find its newest Belgian Icon. Not only will the aircraft connect Belgium to the world, but the airplane livery will also be designed by Belgians and chosen by the airline’s public in Belgium.
Everyone who lives in Belgium or holds Belgian nationality can enter the contest, as long as the participant is over the age of 16. Like with all other Belgian Icons, the plane should represent Belgium in an original and artistic way.
“The design has to be something Belgium is known for, and Belgians are proud of, without entering too much into clichés. The next Belgian Icon will not feature beer, fries, or waffles, for example, but we love to showcase our culture, nature or history. As with all our previous Belgian Icons, the design must have a ‘wow-factor’ and inspire people to visit Belgium,” said Michel Moriaux, Head of Marketing, Brussels Airlines
People have until September 27 to submit their designs. Then, an internal jury will make a preselection. At the beginning of October, the public will be able to vote for their favorite design.
Designs can be submitted online.
