Royal Air Maroc receives award for exceptional culinary experience
This is a special feature from PAX International's July 2024 issue, on page 8.
Royal Air Maroc's award-winning food service reflects Moroccan hospitality in the skies with an authentic culinary experience for passengers
Royal Air Maroc is the recipient of the PAX Readership Award 2024 for Outstanding Food Service by a Carrier (Africa), and the airline tells PAX International this emphasizes its dedication to exceptional gastronomic offerings and service quality.
“This prestigious accolade highlights our commitment to providing passengers with delightful dining experiences during flights,” says Amine El Jaouhari, VP Customer Experience at Royal Air Maroc. “As a recipient of this award, Royal Air Maroc stands out in the industry, showcasing our dedication to passenger satisfaction and culinary excellence.”
Royal Air Maroc's award-winning food service reflects Moroccan hospitality in the skies, delivering an authentic culinary experience for passengers. In Business Class, passengers enjoy a selection of Moroccan, African and international dishes, with on-demand service available on long-haul flights. Economy Class passengers are treated to hot meals on long-haul routes, while medium-haul flights feature multiple hot dish choices, including vegetarian options, accompanied by starters, desserts and beverages. Short-haul flights offer protein-based cold sandwiches and snacks. Royal Air Maroc ensures all dietary needs are met, providing balanced meals tailored to passengers' preferences upon booking.
But the menu is not the only way Royal Air Maroc has been enhancing the passenger experience lately. RAMedia is Royal Air Maroc's cutting-edge entertainment system, currently being rolled out on 737 Max and E190 aircraft. Accessible via passengers' electronic devices through an onboard local Wi-Fi network, RAMedia offers plenty of entertainment options and the convenience of ordering SKYSHOP products or enrolling in the SAFAR FLYER loyalty program.
“Passengers find the system easy to access and navigate, and they appreciate the design and functionality of the platform during flights,” says El Jaouhari.
Royal Air Maroc’s Economy Class fleece blankets, each made from 55 recycled plastic bottles
For passenger comfort, and in line with its sustainability commitments, the airline has launched innovative Economy Class fleece blankets, each made from 55 recycled plastic bottles. Royal Air Maroc also offers amenity kits crafted by Nectarome, a Moroccan company known for its natural cosmetics and wellness products. Each kit features a sleep mask, multi-use dry oil, lip balm, face mist, dental kit and non-slip socks, with similar kits with playful designs also available for children.
Royal Air Maroc has also spurred recent developments at key airport lounges. At Casablanca Airport, the newly opened Medina Lounge immerses passengers in a warm ambiance filled with traditional motifs and local materials. Here, travellers can indulge in a selection of delicious dishes from local gastronomy. In Marrakech Airport, significant renovations have revitalized the lounge, which features refreshed decor and upgraded facilities including restrooms and food services.
“These efforts aim to restore and modernize the lounge infrastructure, providing passengers with a more pleasant and secure experience,” says El Jaouhari.
Driven by its commitment to excellence, evident in the PAX Readership Award win, El Jaouhari says Royal Air Maroc’s advancements in the industry are thanks to the team it has curated.
“Royal Air Maroc is celebrating this award win company-wide by acknowledging and appreciating our staff who contributed to the outstanding food service, as well as our partners,” he says.
