June 26 2024  |  Airline & Terminal News

Plaza Premium Group announces US$300 million investment for next three years

By PAX International Magazine Staff


Plaza Premium Group (PPG) received its eighth “World’s Best Independent Airport Lounge” title from Skytrax

Plaza Premium Group (PPG) received its eighth “World’s Best Independent Airport Lounge” title from Skytrax on June 24th. This comes following the announcement of a US$300 million global investment into the next three years for the company.

The Hong Kong-based company has a global footprint of 250 locations in over 80 airports and is committed to driving sustainable solutions and elevating the airport experience.



Plaza Premium Lounge

PPG has committed an investment of US$300 million to fuel its growth initiatives over the next three years. This investment will focus on several key areas, including:

  • Strategic Market Expansion: US$160m will be invested in growth in APAC, with a focus on Southeast Asia and India. Another US$100m is being spent on developing operations in the Middle East, a key region of growth, with a new office opening in Riyadh led by its deputy CEO, Bora Isbulan. Other strategic markets where investment will be spent include the UK and the Americas.

  • Product diversification: PPG introduces OneTECO (TravelExperienceEcosystem), a management system that seamlessly connects the demand and supply sides of the entire airport hospitality ecosystem under one platform. Serving as a centralized marketplace, it brings together various airport services including lounges, hotels and over 17 airport passenger services.

  • Research & Development: The company is increasing its investment in research and development to advance services and customer experience using technology, digitalization, as well as robotics, including the opening of an innovation hub to pilot new technologies in Hong Kong. Under the leadership of Chief Technology Officer, Prasan Verma, PPG is working on developing robotic assistance in lounges and AI technology to streamline and facilitate services across Whatsapp, the website and customer sentiment analysis. The company is also working on building its own dynamic pricing based on heatmapping, to move to a demand-based pricing model.

  • Enhancing Sustainable Practices: PPG has recently appointed a Global ESG lead, Dr. Syafrina Sharif, and commissioned a materiality study to develop a sustainability strategy - the first in a series of steps being taken to accelerate efforts to reduce the environmental impact of the business.

  • Fostering talent development: PPG is a company that represents a diverse workforce with more than 5,000 employees from 80+ nationalities, and plans to continue cultivating a dynamic and inclusive workplace. The company recently announced the appointment of a new Chief Human Resources Officer, Roy Pang, to champion growth that aligns with these core principles.

Increased demand

PPG has seen significant growth across all aspects of the business in the last five years, the June 26 press release said. Since 2019, more than 70 new locations have opened across 35 new airports. The organic growth across the portfolio, including airport lounges, dining outlets, transit hotels and airport passenger services, has increased by 35.3 percent. The organization now has more than 250 locations in more than 80 airports across 30 countries with a pipeline of new openings scheduled for 2024.

Looking to the future

“Our industry is developing rapidly, and it’s crucial that we stay ahead of the curve. I’m honoured to lead Plaza Premium Group into this exciting new chapter, focusing on the core pillars of sustainability, people and innovation,” said Plaza Premium Group’s founder, Mr. Song Hoi-see.

Plaza Premium Group will announce several new projects opening in 2024. Imminent new openings include destinations such as Abu Dhabi, London, Vancouver, Kenya, Kuala Lumpur, Indonesia, Chongqing and Osaka. PPG will also launch a travel solution program, Smart Traveller, in Q3 of 2024.

“Our investment in global expansion and innovation will support our aspiration to become a household name in airport hospitality. We believe it will also propel the growth of the entire airport business ecosystem. By working closely with the world's leading airports, we aim to strengthen global connectivity and deliver exceptional experiences to make travel better for travelers,” said Jonathan Song, Global Director of Business Development.

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