Premium cabin inventory gets boost from Sabre AI solution
Sabre's Upgrade IQ will help airline's optimize revenue opportunities in Premium Economy
Sabre Corporation has released an AI-powered retailing solution for airlines – Sabre Upgrade IQ.
A PSS-agnostic solution, Upgrade IQ, allows passengers the chance to bid for a seat upgrade at any stage during the pre-flight timeframe.
Using the advanced AI and machine-learning models powered by Sabre Travel AI, Upgrade IQ dynamically prices upgrade offers, recommending the minimum and maximum proposed bid values along with the starting price for the bid, supporting airlines’ efforts to optimize revenue opportunities. During beta testing, Upgrade IQ demonstrated the ability to deliver up to 20% uplift in incremental upgrade revenue by filling empty seats in premium cabins.
In addition to leveraging AI capabilities from Google, Sabre integrated with Hopper’s platform to create a frictionless and streamlined customer experience. The new Sabre solution incorporates Hopper’s advanced bidding platform which facilitates the bidding process and enables airlines to communicate with travellers in multiple languages and in-real time.
“Sabre’s latest AI solution is a testament to the power of strategic partnerships in driving innovation and speed-to-market. By collaborating with Google and Hopper on some of the core technical capabilities, we have delivered a modern retailing solution to help airlines better manage seat upgrades and create differentiated customer experiences,” said Garry Wiseman, Chief Product Officer, Sabre Travel Solutions in a September announcement. “We are thrilled with the positive response we’re receiving from airline customers who clearly understand how our Retail Intelligence solutions like Upgrade IQ can help drive increased revenue along with a better experience for travellers.”
