Emirates hands out Apple products to cabin crew
Emirates crew members are benefitting from the efficiencies offered by Apple devices
Emirates has launched a multi-million-dollar strategy designed to improve and streamline passenger service onboard, as well as enhancing the overall crew experience.
The ‘One Device' began last year, and sees all 20,000 Emirates Cabin Crew set to receive iPhone 13 or iPad Air configured with custom Emirates apps.
More than 7,000 Emirates crew members already use iPhones across 450 daily flights in the global network. In the coming months, an additional 5,000 cabin crew will receive an iPhone and iPad featuring new apps and features that build on the successful deployment.
Emirates in-house Service Delivery and IT teams conducted an extensive user research campaign with cabin crew before designing and building a range of native, custom-built apps to revamp the user experience for cabin crew.
Custom-built applications include an app to improve the inflight meal order-taking process in Business Class, ensuring swift and precise service and allowing cabin crew to see each passenger’s profile and Skywards status. Another app ensures cabin crew can access up-to-the-minute roster and flight information, view seat changes and upgrades, and an overview of which cabin crew are onboard. By providing a 360-degree view of passengers, Emirates cabin crew can access critical real-time information and are equipped with the tools they need to personalize each customer’s experience providing information such as dining and drinks preferences and onboard loungewear sizes - if used on prior flights.
The One Device initiative also enhances cabin crew performance and safety standards by ensuring they can access 24/7 support globally, including a team of specially trained experts at Emirates Dubai hub, as well as via Apple Support. Enhancing safety onboard, cabin crew can check official processes at any time, via remotely updated operational manuals and use One Device as a platform for continuous education through micro-learning. Emirates Cabin Crew are permitted to use the iPhone for personal use and their private data is protected.
Apple products support the demanding operating environment of Emirates cabin crew with many functionalities including fast charging, an extended battery life, lightweight design, and premium build quality. Additionally, Apple’s security protects customer and cabin crew information, protecting both the passenger’s and employee’s privacy by leveraging the security built into the device, authenticating user identity with secure Face ID, and removing the flight information once the journey is completed.
The rollout of One Device has been supported by an in-person experience zone at Emirates Headquarters in Dubai, a 24/7 one-stop-shop for cabin crew to query hardware and operating software issues, access Emirates application support, fulfil their device accessory needs and more.
