September 14 2023  |  Airline & Terminal News

United Airlines opens Club at Denver International Airport

By Alex Preston

Inspired by Denver's urban areas, the space features details such as concrete flooring, hand-crafted decor and exposed ceilings for a sleek and modern design

United Airlines has opened a 35,000 square foot United Club lounge at Denver International Airport.

Located in the B Concourse, the club is split across three levels offering more than 600 seats, making it the largest club in United's network. Reflecting Denver's beer scene, the hand-crafted décor is infused with brewery-inspired elements including a new beer tasting experience at the feature bar on the mezzanine level. Here, passengers can choose from a seasonal rotation of 10 local and craft beers on tap, with selections from Colorado breweries New Belgium, Great Divide, Denver Beer Company, Upslope, among others, to enjoy from United customized tasting boards and beer glasses.

The feature bar area is distinguished by five Vestaboards displaying personalized messages and menu offerings and a custom, vibrant blue mural by visual artist Charlo Garcia Walterbach.

Other features include concrete flooring, and locally-sourced furnishings and artwork, including photography, paintings, sculptures and murals that reflect the Denver community.

This club is the second in a series of new locations to open in Denver this summer. Last month, a new 24,000 square foot United Club opened in the A Concourse.

Influenced by the Colorado Rocky Mountains, the club offers two premium bars and 400 seats across two levels of club space has been designed to feel like a ski lodge with two fireplace lounges, stacked wood, flannel patterned cushions and vintage ski décor.

The space features hand-crafted, custom artwork from local artists inspired by Colorado nature.

Both club locations include enhanced amenities, such as free high-speed Wi-Fi, self-scan entry gates for seamless club access, agent on demand kiosks for any travel planning questions and wellness rooms. Each club also serves premium culinary offerings with local flair, including oatmeal paired with Colorado honey, egg frittata inspired by the Denver omelette (ham, bell peppers, red onion, spinach and cheddar cheese), Colorado Club sandwiches and pork green chili.

United will open an additional revamped club location in 2025, and once open, Denver International Airport will feature more than 100,000 square-feet of United Club space – nearly the size of two football fields – across three United Club locations and United Club Fly, a unique grab-and-go concept offering enhanced food and beverage for United Club members with quick connections. With more than two-thirds of United customers connecting to other places in Denver, the new clubs are expected to accommodate more than double the number of passengers than before.

The opening of these new clubs comes on the heels of United unveiling a new club concept, United Club Fly, in Denver last year, that is a first-of-its-kind concept for a U.S. airline. Since opening, United Club Fly has been visited by more than 100,000 passengers.

"The new United Club locations are designed and operated to reflect feedback from our customers and match the way their travel has evolved in recent years," said Alexander Dorow, United's Head of Clubs & Lounges in a September 13 press release. "We're growing our hub in the Mile High City, and the expansion and renovation of United Club locations represents our commitment to Colorado and our customers' experience."

This expansion is part of United’s nearly US$1 billion investment to further improve the customer experience in Denver.

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