Air Canada wins Best IFE in North America from APEX
Air Canada has introduced 25 percent more content, including Live TV, a wide selection of binge-worthy shows, new release movies, classic favorites, music, audiobooks, and podcasts
Air Canada today announced it won APEX Passenger Choice Award for Best Entertainment in North America as a Spafax client.
“This prestigious APEX award recognizes Air Canada’s dedication to providing a top-tier passenger experience,” said Norman Haughton, Director of Inflight Digital Entertainment, Wi-Fi, Media Sales, and Analytics at Air Canada, in a May 15 press release. “We are grateful for the hard work and expertise of the Spafax team, and we are excited to keep raising the bar for in-flight entertainment and customer satisfaction in the years to come.”
Spafax, a global provider of inflight entertainment and media solutions, ensured Air Canada secured the top-ranking spot, as voted by passengers. The award ceremony took place during the 2023 APEX Content Market held in Istanbul from April 26 to 28.
Since 1992, Spafax has been Air Canada’s IFE Content Service Provider, achieving significant milestones together. They have supported system launches, improved content offerings, created safety videos, and partnered with renowned platforms like BritBox and Crave. Spafax has also handled content loading for Air Canada’s aircraft since 2010 and published Air Canada enRoute magazine since 1998.
“We are incredibly proud to have contributed to Air Canada’s success in winning the APEX Passenger Choice Award for Best Entertainment in North America,” said Alex Glavonich, Managing Director of Spafax Canada, in the same press release. “This accolade speaks to our team’s commitment to delivering the most engaging and innovative content for passengers, ensuring a memorable travel experience. We look forward to continuing our collaboration with Air Canada and pushing the boundaries of in-flight entertainment.”
The APEX Passenger Choice Awards, presented in partnership with TripIt from Concur, serve as prestigious industry acknowledgments, celebrating advancements in seat comfort, cabin service, inflight entertainment, food and beverage offerings, and Wi-Fi. The winners are determined from anonymous passenger feedback, gathered from more than one million flights and nearly 600 airlines worldwide, providing an unbiased, third-party assessment of passenger experience.
The airline expanded its entertainment options by a quarter with more Live TV, extensive shows, movies, music, audiobooks, and podcasts. Passengers now have access to over 1,000 hours of diverse entertainment in 15 languages. In 2016, Air Canada previously won the APEX award for Best Video Curation.
