Qatar Airways unveils new lounge at Heathrow T4
Qatar Airways has unveiled new branding at its London Heathrow Terminal 4 Roundabout. The branding features a 9-meter long Boeing 777-9 scaled model aircraft, placed above a 12-meter LED screen to highlight Qatar Airways’ products, services, destinations and marketing campaigns.
It also showcases the FIFA World Cup Qatar 2022 logo to promote the airline’s official partnership with FIFA.
“We are fully committed to serving passengers in the UK — one of our key markets — and we are fully confident that our new branding at Heathrow brings to life some of the exciting products and services we have on offer,” says His Excellency Mr. Akbar Al Baker, Chief Executive at Qatar Airways Group.
“With this high-impact Out-of-Home installation at the T4 Roundabout, Qatar Airways will dominate the approach to Terminal 4, harnessing the full potential of this key location with this eye-catching display at Heathrow. As international travel continues to return, airport advertising remains a premium environment and a powerful communications opportunity, as showcased by Qatar Airways on this iconic site,” adds Arianne Riddell, Director of Sales at JCDecaux Airport.
This move follows Qatar Airways enhancing its passenger experience at Terminal 4 with a new Frequent Flyer Lounge exclusively for Privilege Club members and oneworld alliance partners. The lounge boasts modern interiors overlooking the apron area and a menu customers can indulge in comprising of a hot and cold buffet selection with a range of beverages.
Qatar Airways’ Premium Lounge in Terminal 4, which is the first in the airline’s global network, has also recently reopened its doors to Qatar Airways First and Business Class passengers. The premium lounge includes “elegant seating” areas, apron views, a dedicated family area, a prayer room and diverse dining options including a full buffet and an à la carte menu served to fine dining standards at the brasserie and casual dining at the Global Deli.