February 18 2022  |  Airline & Terminal News

BA recognizes hidden disabilities designation

By Rick Lundstrom

British Airways announced today it is the first UK airline to officially recognize the Hidden Disabilities Sunflower. Passengers can choose to wear a lanyard as an indication that they may require additional support, assistance or a little more time while traveling.

The airline’s new partnership with Hidden Disabilities Sunflower will see the organization’s bespoke, videos embedded into British Airway’s training modules. They will also have access to specialized videos via the airline’s staff intranet. This training will provide crew with an understanding of what an invisible disability is and how to become more confident to approach and support customers wearing a sunflower lanyard.

Increasing the awareness of non-visible disabilities across the airline and promoting the sunflower will contribute to enhancing the customer experience for British Airways customers. Those that travel with the will receive the support and assistance they require throughout their journey.

“We’re proud to be the first UK airline to partner with Hidden Disabilities Sunflower and are committed to doing everything we can to support customers who may need additional assistance as part of our BA Better World program, so they can have the best possible experience when travelling with us,” said Tom Stevens, British Airways’ Director of Brand and Customer Experience, in today's announcement.

“I am delighted that British Airways is the first UK airline to launch the Sunflower. As well as being supported at over 130 airports globally, people with non-visible disabilities wearing the Sunflower will now be supported on British Airways flights.” said Paul White, CEO of Hidden Disabilities Sunflower. “This a significant step in our goal for Sunflower wearers to be confident to travel independently knowing that they will be supported when they need to be.”

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