July 14 2021  |  Airline & Terminal News

Advanced e-commerce platform launched at FRA

By Rick Lundstrom

Omnevo and Fraport AG announced today that Frankfurt Airport has gone live with the latest advanced version of Omnevo's omnichannel e-commerce solution.

The two companies also announced that they have extended their long-term partnership for another five years to further develop the digitalization of the airport's range of products and services for the nearly 70 million passengers (before COVID-19) who travel through Frankfurt Airport each year.

With go-live, the existing digital solution platform, which Omnevo’s parent company (AOE) had originally developed for Fraport, was migrated to the latest Omnevo product version. Through its original partnership with AOE Fraport utilized the OM³ digital platform (now known as Omnevo) to become the world’s first omnichannel airport focused entirely on omnichannel both before and during the pandemic. The newly enhanced Omnevo cloud solution enables the operation of a complete airport marketplace solution for all travel retail sales at a fraction of the costs previously required for such a leading ecosystem, creating new revenue opportunities for crisis-hit airports of any size.

“We are delighted to share this new five-year agreement with Fraport to continue our future-oriented work in the implementation of a sustainable and profitable business model for the global travel retail sector, which we proudly pioneered with Fraport at Frankfurt Airport, in 2015, as our first airport customer,” said Kian Gould, Founder and CEO of AOE and Chairman of Omnevo, in today's announcement. "Fraport and Frankfurt Airport have since maintained their clear focus on the vision that originally motivated Fraport to digitalize its business model, namely, to transform stationary trade into an omnichannel travel retail and shopping hub, with the ultimate goal of serving passengers with relevant information, shopping options and services – all instantly available, in the right place, at the right time. Especially during the Corona crisis, which has led to an almost complete standstill for most of the travel industry for so many months, Fraport AG was able to continue generating sales through its digital marketplace solution while many other airports’ shops remained closed, inflicting huge losses in revenue."

The launch of the new Omnevo solution was marked by enabling online shopping to be temporarily opened to "non-flying guests" too. The purchases, including a program of online exclusive offers, are delivered free of charge throughout Germany. The versatility of the delivery fulfillment system has helped to completely compensate for the corona-related losses from the airport’s suspended Click and Collect business, securing Fraport vital revenues even in the midst of the global crisis.

“During the Corona crisis, Omnevo once again showed us how important a flexible digital marketplace solution and alternative sales channels really are in travel retail. We look forward to continuing to shape the next few years with Omnevo, ” said Jens Paul, Head of Retail and Digital at Fraport AG. "By continuing on our digital path, we are able to react much faster and more flexibly to unpredictable situations and dynamic market developments and to implement new digital business models."

Since the AOE Group began its digital journey together with Fraport in 2015 the solution has been continuously developed and, following the Frankfurt Airport launch, implemented at many other airports, such as Heathrow and Auckland. AOE Group's specialist aviation division has been operating under the name Omnevo since beginning of this year.

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