June 28 2021  |  Airline & Terminal News

​SWISS presents its new Premium Economy Class

By Rick Lundstrom

ZIM supplied the new seats for SWISS International's Premium Economy class on its 777-300ER

Swiss International Air Lines (SWISS) presented the key product and service features of its new Premium Economy Class today, and also launched the sales of its new class of travel. Premium Economy Class supplements SWISS’s existing Economy, Business and First Class cabins.

“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort and more individuality,” says SWISS CEO Dieter Vranckx in today’s announcement. “And by introducing our new class of travel, we are also further strengthening our premium positioning in the growing leisure travel segment.”

The new Premium Economy Class will be gradually installed aboard SWISS’s 12 777-300ER aircraft from the fourth quarter of this year. The entire SWISS 777-300ER fleet will feature the new Premium Economy Class cabin by the start of the 2022 summer schedules. In line with general market pricing, the one-way fare for the new Premium Economy Class will be around CHF 250 to 350 (US$272 – US$382) higher than its Economy Class equivalent.

Each SWISS Boeing 777-300ER will be equipped with 24 latest-generation Premium Economy Class seats from seat manufacturer ZIM. The seat is simple to recline, and is integrated into a fixed back shell to ensure zero intrusion into the personal space of the passenger behind. The new seat is wider than Economy Class seat, too: between 46 and 48 centimeters, compared to 43.4. And seat pitch has been extended from the 78.7 centimeters of Economy Class to 99 centimeters. The new Premium Economy Class seat further features a greater recline, and is additionally equipped with a fold-out leg rest. The seat’s covers have been produced by Lantal of Bern, Switzerland. To add to their on-board comfort, SWISS Premium Economy travelers will be issued with a complimentary amenity kit that is specifically manufactured using sustainable materials. They will also receive their own noise-reducing headphones and entertainment on a 15.6-inch inflight entertainment monitor. Personal reading lamps will provide suitable lighting on night-flight services; and electronic devices can be charged using the seat’s in-built USB-A socket.

“Our new Premium Economy Class is tailor-made for our previous Economy Class customers who are looking to enhance their air travel experience and enjoy the benefits associated with higher travel classes," said SWISS Chief Commercial Officer Tamur Goudarzi Pour. "In international comparison terms, our SWISS Premium Economy Class is very clearly positioned as a top travel product.”

SWISS’s inflight cuisine has also been specially tailored to the new class of travel. Premium Economy travellers will be offered a refreshing elderberry welcome drink, and will be able to choose from three hot meals all served on china tableware. The selection here will include a dish from the award-winning ‘SWISS Taste of Switzerland’ inflight culinary program, together with a vegetarian option supplied by Hiltl, the world’s oldest vegetarian restaurant. “Our Premium Economy guests will be able to choose their inflight meal according to their personal wishes and tastes,” CCO Goudarzi Pour explains. “And we’ll also be able to count on our long-standing partnership with Hiltl for our vegetarian offerings, for which we’re seeing an ever-growing demand.”

SWISS Premium Economy customers will enjoy a much-enhanced travel experience on the ground, too. At two bags of up to 23 kilos each, their registered baggage allowance is double that of Economy Class travelers. They can take advantage of reduced-rate access to the SWISS Business Lounges at Zurich and Geneva airports and the SWISS Arrival Lounge at Zurich Airport. They will enjoy priority boarding over Economy Class travelers. And they will be able to download two publications from the extensive eJournals portal onto their digital device free of charge ahead of their flight.

The new Premium Economy Class will be gradually installed aboard SWISS’s 777-300ER aircraft from the fourth quarter of this year. The new class is bookable from today June 28 for travel from April 2022 on the entire 777-300ER route network. Destinations served by SWISS with the aircraft include Bangkok, Hong Kong, Los Angeles, Miami, San Francisco, São Paulo or Singapore. Depending on the further development of the present pandemic, the new Premium Economy Class may also be established sooner as a standard product on some of these routes. During the introductory phase, upgrade options are offered for a fee, subject to availability.

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