Airport Dimensions and Swissport to acquire No1 Lounges business
Airport Dimensions and Swissport operate nine No1 lounge portfolio spaces at London Heathrow, London Gatwick, and Birmingham airports.
As part of the acquisition, Airport Dimensions and Swissport will be taking on No1 Lounges as well as the exclusive Clubrooms brand which offers guests a first-class, luxury lounge experience in a private and intimate setting.
“As we emerge from the pandemic, we welcome this transaction which enables us to strengthen and secure our business and carry on our mission to make it easier for our customers to eat, drink and relax in style before they fly,” said John Upton, CEO of No1 Lounges, in today’s announcement. “The new funding will enable us to further enhance No1’s lounging experience so that we continue to offer industry-leading innovation and choice for our customers. We can’t wait for travel to return and to reopen our business after such a disruptive year. We’re excited about the future and look forward to welcoming our customers back.”
Mignon Buckingham, CEO of Airport Dimensions, added; “We’re delighted to have the opportunity to invest in the exciting No1 brand. The acquisition of No1 Lounges, (which closely follows the launch of our Chase Sapphire Lounge® by The Club brand in partnership with JPMorgan Chase) cements our position as a leading provider of premium airport lounges and experiences globally."
The No1 brand will retain its identity. The newly acquired group plans to continue to provide the full range of existing No1 products, including Premium Security (express security) at Gatwick, enhanced by Airport Dimensions’ portfolio of digital and physical offerings. With its partnership with digital ordering companies Servy (food and beverage) and Inflyter (duty free), plus the e-commerce platform Connecta.
The new venture means members of Priority Pass will once again be able to enjoy access to the No1 network. Airport Dimensions and Swissport will also continue to work closely with partners such as Holiday Extras, Lounge Pass, Dragon Pass and TUI to provide No1 Lounges for their members and guests, and day passes will continue to be available to travelers via the No1 website.