April 27 2021  |  Airline & Terminal News

Gulf Air introduces new slogan

By Jane Hobson

Kingdom of Bahrain national carrier Gulf Air has launched its new slogan 'A class of our own.' It represents Gulf Air’s individuality and ambition to be the best in class while adding its unique touch to its products and services.

The slogan was unveiled during the 2021 Formula 1 Gulf Air Bahrain Grand Prix, which served as a local and international platform to introduce it. In line with the airline's boutique strategy and digital transformation journey, the slogan is a celebration of Gulf Air's achievements in the past 70 years.

As the aviation industry takes in stride the changes to traditional ways of travel, the launch of the slogan marks Gulf Air's adaptation and commitment to prioritize the needs and concerns of its passengers in the new era of future of contemporary travel.

“Our unique Falcon Gold class, which blends in the conventional business and first class, and our upgraded economy class in the new fleet, which can be classified as premium economy comparing to some of our competitors, they both represent why we are ‘a class of our own,'" said Gulf Air’s Acting Chief Executive Officer Captain Waleed AlAlawi. "After a challenging 2020, we’ve had an exciting and ambitious first quarter of 2021 which included the unveiling of the new Bahrain International Airport passenger terminal building and our own brand new Falcon Gold lounge. Arabian hospitality is at the core of our business and with our boutique strategy being applied along every step of our passengers’ journeys, we will always be a class of our own."

Last year the airline celebrated its 70th anniversary, reintroduced its iconic vintage livery on several aircraft types of its fleet and showcased its rich history in a museum that was available for the public to visit.

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