Korean Air and Delta premiere joint advertising campaign
Korean Air and Delta Air Lines have unveiled a joint advertising campaign called “Greater One" to commemorate the one-year anniversary of their joint venture. The new ads introduce various customer benefits offered by the two major airlines.
Two short videos, one about the airlines’ routes and one about the comprehensive benefits of both companies, were created. The video about the airlines’ network introduces the newly launched Boston and Minneapolis routes. In the comprehensive version, more flight options, convenient airport transfer and improved air mileage accrual are detailed.
Since the joint venture agreement, Korean Air and Delta have expanded their network and provided various scheduled options for customers, connecting more than 290 cities in the Americas and over 80 cities in Asia. The successful cooperation between the airlines provides seamless service with enhanced benefits.
The co-produced campaign will be shown on digital media and outdoor billboards at major locations in Seoul, to increase customer awareness of the joint venture and its benefits.