Etihad and deSter receive Red Dot Award for reusable Economy tableware
deSter's reusable Economy Class tableware for Etihad Airways has received a Red Dot Award
deSter has announced that Etihad Airways’ reusable Economy Class tableware designed by deSter was recognized with a Red Dot in the Red Dot Award: Product Design 2025.
Developed in close collaboration with Etihad Airways, the tableware was created to offer a more premium inflight dining experience while supporting ambitious sustainability goals. The set features a sleek, modern aesthetic and refined textures that elevate the guest experience in Economy Class—without compromising on durability or function.
Made from recycled high-quality plastic, the tableware includes a tray, casserole dish, side bowls, lids and platter—all part of a closed-loop recycling system. After use on board, items are collected, washed and brought back to the aircraft to be re-used. When they reach end-of-life, the pieces are collected, washed, ground down, and remanufactured, ensuring zero waste and full circularity. The set is complemented by premium stainless-steel cutlery, biodegradable paper cups, wooden stirrers and pressed paperboard alternatives, replacing all single-use plastic onboard.
“This award is a fantastic recognition of how good design can truly transform everyday travel moments,” said Nicholas De Nijs, Regional Vice President Middle East at deSter. “We’re proud to have partnered with Etihad on a product that delivers both visual elegance and environmental responsibility—bringing a sense of refinement to Economy Class dining.”
Zulkiflie Jumaat, Senior Manager Guest Experience & Product Development at Etihad Airways, added: “This tableware is more than just functional—it’s a statement of our commitment to design and innovation. The look and feel mirror the Etihad brand, and thanks to deSter’s expertise, we’ve created something that looks premium, performs exceptionally, and contributes to a more sustainable operation.”
The award-winning design supports Etihad’s pledge to remove 80 percent of single-use plastics from its operations, a goal the airline has exceeded with more than thirty million pieces eliminated annually since the tableware's introduction in 2022.
