Armani/Casa serviceware picked by Etihad
Etihad Airways has a new collaboration with Armani/Casa to launch The Constellation Collection of serviceware inspired by the stars.
Launching onboard in December 2022, the partnership creates a unique vision for Etihad’s premium offering, exclusively designed with designer Giorgio Armani.
“Offering a ‘beyond Business’ experience for Etihad’s guests, the range is embellished with a unique geometric pattern that subtly adorns the collection,” said a release from Etihad. “The collection includes a new dining service featuring ceramics, glassware, cutlery and serving ware, as well as premium textiles for a completely luxurious inflight experience.”
“Today we unveil a completely new and elevated way to fly with Etihad Airways—an experience defined by our Emirati heritage yet shaped by a clear vision for our future,” said Tony Douglas, Group Chief Executive Officer in yesterday's announcement. “Known globally for its Italian luxury and elegance, Armani/Casa is the ideal brand partner to create an unparalleled level of bespoke service and refinement for our guests.”
The dining service features silhouettes with elevated contemporary finishes, mixed materials and embossed patterns. The use of multiple textures represents the cultural diversity of the UAE. The color palette reflects the surroundings of Abu Dhabi; dark green inspired by the region’s date palm trees, aquamarine representing the beauty of the mangroves and slate to symbolize the modernity of the iconic Abu Dhabi skyline.
The signature cutlery is elegantly tactile with patterned handles bringing the Armani/Casa experience directly to the passenger.
Durable, high-quality material and innovative designs have reduced equipment weight by up to 10 percent, resulting in less fuel burn and fewer emissions.
The premium textiles range brings together a pillowcase and duvet set feature Armani/Casa signature designs to further enhance the Business Class turn-down experience. Passengers on longer flights will also benefit from the airline’s new innovative memory foam mattress, providing additional comfort to the fully-flat bed in Business Class.