Panasonic names director of sales and advertising
Panasonic Avionics has appointed Kim Creaven as Director of Advertising Sales. Creaven will serve as the lead for the company’s advertising-related solutions.
Creaven will work with customers, stakeholders, and third-party vendors to help develop product and marketing strategies across the company.
“There is incredible room for growth in the inflight advertising space, and Kim’s expertise and in-depth industry knowledge will contribute greatly to unlocking that potential through Panasonic Avionics’ IFE and Connectivity,” said Panasonic Avionics Vice President of Digital Solutions Andrew Mohr.
Creaven has more than 26 years of experience in advertising and sales roles with airlines, media, and IFEC providers. She previously held roles at Delta Air Lines, American Airlines, and Gogo and joins Panasonic Avionics from ANUVU (formally Global Eagle Entertainment), where she was Vice President of Sales, Strategy and Partner Marketing from 2014 to 2020.
“Panasonic Avionics is a proven leader in digital aviation products and services, and I am delighted to be joining their talented team at such an exciting time for our sector,” she said. “As Panasonic Avionics continues its advances in digital ancillary revenue innovation, we will be taking today’s in-cabin entertainment experience to the next level of engagement with our industry-leading advertising services.”
She said she will use her experience and passion for the industry to help create more partnerships around the world.
Since 2017, Creaven has been Chairwoman of APEX’s Advertising & Ancillary Revenue Committee. She has a bachelor of science degree from the school of business and journalism at the University of Kentucky.